# Jackfruit-Flavored Performance Drinks The New CELSIUS HEAT Performance Energy Drink is Tropical By Laura McQuarrie | Published 2020-01-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-energy-drink References: [prnewswire](https://www.prnewswire.com/news-releases/celsius-adds-jackfruit-flavor-to-its-diverse-lineup-of-healthy-energy-drinks-300994422.html) & [celsiusheat](https://www.celsiusheat.com/) Joining flavors like Inferno Punch, Orangesicle and Strawberry Dragonfruit is Jackfruit, the newest [carbonated performance energy drink](https://www.trendhunter.com/trends/celsius) in the [CELSIUS HEAT](https://www.trendhunter.com/trends/tropicalinspired-energy-drink) line. The beverage contains 2,000 milligrams of L-citrulline and 300 milligrams of caffeine, plus the proprietary CELSIUS blend to help accelerate the metabolism, burn body fat, increase endurance and provide a pre-workout boost to improve exercise performance with clinically proven benefits. The jackfruit-flavored energy drink from CELSIUS is said to be a mix of sweet and tangy, offering a different take on [refreshing tropical flavors](https://www.trendhunter.com/trends/relentless-guava). Along with this new flavor, CELSIUS HEAT is introducing refreshed packaging for its 16-ounce cans that are light rather than dark as before. Image Credit: Celsius Holdings ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 8% | Activity: 13% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Tropical Flavored Performance Drinks:** There is an opportunity to disrupt the performance drinks market by introducing unique and refreshing tropical flavors like jackfruit. - **Innovative Packaging for Energy Drinks:** There is an opportunity to disrupt the energy drinks industry by introducing lighter packaging designs that stand out on shelves. - **Functional Ingredients for Exercise Performance:** There is an opportunity to disrupt the fitness industry by incorporating functional ingredients like L-citrulline and caffeine that have clinically proven benefits for exercise performance. ### Sectors Adopting This - **Performance Drinks:** The performance drinks industry could benefit from tapping into tropical flavors like jackfruit to attract a broader consumer base. - **Packaging:** The packaging industry has an opportunity to innovate by creating lighter and more eye-catching designs for energy drinks. - **Fitness and Wellness:** The fitness industry can leverage the use of functional ingredients like L-citrulline, caffeine, and other proven substances to enhance workout performance and attract health-conscious consumers. ## Related on Trend Hunter - [Tropical-Inspired Energy Drink Flavors](https://www.trendhunter.com/trends/tropicalinspired-energy-drink.md) - [Vibrant Energy Drink Flavors](https://www.trendhunter.com/trends/celsius-drops-two-new-flavors.md) - [Retailer-Exclusive Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-mango-passionfruit.md) - [Spicy-Sweet Energy Drinks](https://www.trendhunter.com/trends/c4-performance-energy-mango-fuego.md) - [Summer-Themed Energy Drinks](https://www.trendhunter.com/trends/celsius-flavors.md) - [Nutrient-Packed Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials.md) - [Frozen Refreshment Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials-flavors.md) - [Cola-Flavored Energy Drinks](https://www.trendhunter.com/trends/celsius-sparkling-cherry-cola.md) - [Flavor-Driven Energy Drink Ranges](https://www.trendhunter.com/trends/celsius-energy-drinks.md)