# Performance Dog Treats Dogswell's Treats Support Dogs with Extra Hydration and Energy By Laura McQuarrie | Published 2020-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-dog-treat References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14193-dogswell-launches-performance-treat-for-dogs) & [dogswell](https://www.dogswell.com/products/energy-extended-activity-fuel/) Dogswell's ENERGY Extended Activity Fuel is a performance dog treat that's conveniently packed into [single-serve tubes](https://www.trendhunter.com/trends/squeeze-treats) for feeding on the go. The high-protein treats for dogs come in the form of a mousse and share the benefits of chicken, chicken broth, coconut oil, dried egg, pumpkin and other ingredients for [hydration and energy](https://www.trendhunter.com/trends/bone-broth-plus). As Joe McIver, senior brand manager for Dogswell, describes: "Dogswell ENERGY Extended Activity Fuel is the perfect treat for pet parents to take along when their dog will be engaging in lengthy or intense physical activity. It’s a healthy, easy way to boost your pet’s stamina and hydration." The [high-protein performance dog treat](https://www.trendhunter.com/trends/highprotein-power-chews) helps to support pet owners who enjoy outdoor activities with their furry companions. Image Credit: Dogswell ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 31% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Performance Dog Treats:** Dogswell's single-serve tubes of high-protein mousse treats for dogs offer convenient on-the-go nutrition for active pets. - **Hydration and Energy:** Dogswell's performance dog treats are packed with ingredients like chicken broth and coconut oil to provide hydration and energy for active dogs. - **Outdoor Activity with Pets:** Dogswell's ENERGY Extended Activity Fuel treats support pet owners who engage in lengthy or intense physical activity with their dogs. ### Sectors Adopting This - **Pet Food and Treats:** The pet food and treats industry can capitalize on the growing demand for convenient and nutritious treats specifically designed for active dogs. - **Sports and Fitness:** The sports and fitness industry can explore partnerships and collaborations with pet food companies to offer performance treats for dogs that accompany their owners during outdoor activities. - **Health and Wellness:** The health and wellness industry can incorporate the trend of performance dog treats into their offerings, providing pet owners with products that support their pets' active lifestyles. ## Related on Trend Hunter - [Dog-Friendly Functional Jerkies](https://www.trendhunter.com/trends/functional-jerky.md) - [Dog-Targeted Hydration Packs](https://www.trendhunter.com/trends/drinks-for-dog-health.md) - [Space-Themed Dog Treats](https://www.trendhunter.com/trends/freeze-dried-dog-treat.md) - [Lickable Hydration Gels](https://www.trendhunter.com/trends/h2go.md) - [Human-Grade Protein Balls](https://www.trendhunter.com/trends/its-the-dogs.md) - [High-Protein Dog Treats](https://www.trendhunter.com/trends/harringtons-meaty-treats.md) - [Human-Friendly Dog Treats](https://www.trendhunter.com/trends/its-the-dogs-treats.md) - [DIY Dog Treat Mixes](https://www.trendhunter.com/trends/dog-treat-mixes.md) - [Squeezable Prebiotic Treats](https://www.trendhunter.com/trends/chicken-squeeze-treats-for-dogs.md)