# Ergonomic Runner Smartwatch Straps The 'SHIFT' Performance Band Keeps Smartwatches within Sight By Michael Hemsworth | Published 2016-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/performance-band References: [thegadgetflow](http://thegadgetflow.com/portfolio/shift-band-performance-band-smartwatches/) & [amzn.to](http://amzn.to/2e3Qc9i) The 'SHIFT' performance band aims to literally shift the location of a smartwatch on an athlete's wrist to put it into their sight lines in a more ergonomic way. Compatible with a wide array of smartwatches including the Apple Watch, [Suunto](https://www.trendhunter.com/trends/suunto-vertical-2), [Pebble](https://www.trendhunter.com/trends/pebble-time-2), [Garmin](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band) Fenix 3 and more, the 'SHIFT' band features a comfortable strap system to keep the device in place. The 'SHIFT' band works by being attached to the wrist and wrapped around the thumb; this changes the location of the smartwatch to resting on the backside of the hand. This puts the device into easy view for athletes and runners to quickly see how well they're doing as they go. The 'SHIFT' performance band is crafted using Viton, which is the same material used to create the Apple Watch Port band to help make it as ready for movement as possible. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Ergonomic Smartwatch Straps:** A trend towards designing smartwatch straps that offer improved comfort and visibility for athletes and runners. - **Wearable Fitness Technology:** The trend of integrating smartwatches and fitness trackers into athletes' training routines, leading to opportunities for innovative and ergonomic design solutions. - **Material Innovation in Wearables:** A trend towards using advanced materials like Viton to create wearable technology accessories that are durable and ready for movement. ### Where This Applies - **Sports and Fitness:** The sports and fitness industry can benefit from incorporating ergonomic smartwatch straps to enhance athletes' training experiences and performance. - **Wearable Technology:** The wearable technology industry can explore opportunities to develop new and improved smartwatch strap designs to meet the needs of active users. - **Materials and Manufacturing:** The materials and manufacturing industry can capitalize on the demand for durable and comfortable smartwatch straps by developing innovative materials and production techniques. ## Related on Trend Hunter - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Wearable Technology Gym Accessories](https://www.trendhunter.com/trends/protecht-wrist-wraps.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Hand-Worn Athlete Smart Displays](https://www.trendhunter.com/trends/handworn-smart-display.md) - [Industrial Gesture Control Smartwatches](https://www.trendhunter.com/trends/snapsync-band1.md) - [Reversible Magnetic Smartwatch Straps](https://www.trendhunter.com/trends/uniq-revix.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Refined Weatherproof Smartwatch Straps](https://www.trendhunter.com/trends/bellroy-venture-watch-strap.md)