# Open-Ear Athletic Audio Headphones The 'RUN-UP' Performance Audio Headband Keeps Users Safer By Michael Hemsworth | Published 2020-09-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/performance-audio-headband References: [thegadgetflow](https://thegadgetflow.com/portfolio/performance-audio-headband/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+thegadgetflow+%28Gadget+Flow%29) & [kickstarter](https://www.kickstarter.com/projects/run-upofbpm/run-up-high-performance-athletic-sound-wear-with-rich-audio?ref=bykntv&utm_source=GadgetFlow&utm_campaign=GadgetFlow) [Noise-cancelling audio equipment](https://www.trendhunter.com/trends/kaibo-flow) has become commonplace amongst athletes and urbanites but can contribute to decreased safety by reducing their ability to maintain awareness of their surroundings, which is something the 'RUN-UP' performance audio headband is intended to change. The headband works by being positioned into place and will go to work connecting to device via a wireless Bluetooth connection. Users can thus enjoy their choice of audio content or even phone calls without having to feel out of the loop with their surroundings thanks to its [open-ear design](https://www.trendhunter.com/trends/openear-audio-technology). The 'RUN-UP' performance audio headband will stay securely in place at all times to prevent it from falling off when [training or running](https://www.trendhunter.com/trends/bone-conduction-headphones1) and allowing for a hassle-free user experience. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 71% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Open-ear Audio:** Disruptive innovation opportunity: Develop open-ear headphones that combine audio quality with environmental awareness for athletes and urbanites. - **Safety-conscious Technology:** Disruptive innovation opportunity: Create audio devices that prioritize user safety by maintaining awareness of surroundings while enjoying audio content. - **Wireless Connectivity:** Disruptive innovation opportunity: Design wireless audio solutions that offer seamless connectivity while ensuring a secure fit during physical activities. ### Who This Affects Most - **Athletic Equipment:** Disruptive innovation opportunity: Integrate open-ear audio technology into athletic gear to enhance safety and audio experiences for athletes. - **Consumer Electronics:** Disruptive innovation opportunity: Incorporate safety-conscious technology into consumer audio products to meet the increasing demand for audio devices that balance audio quality with spatial awareness. - **Wearable Technology:** Disruptive innovation opportunity: Merge wireless connectivity and safety features into wearable audio devices for a seamless and secure user experience. ## Related on Trend Hunter - [Advanced Open-Ear Headphones](https://www.trendhunter.com/trends/openrun-pro-2.md) - [Headband-Style Sport Headphones](https://www.trendhunter.com/trends/openear-headband-headphones.md) - [Athlete-Focused Off-Ear Earphones](https://www.trendhunter.com/trends/float-run.md) - [Lifestyle Open-Ear Earbuds](https://www.trendhunter.com/trends/jbl-openear.md) - [Workout-Ready Open-Ear Headphones](https://www.trendhunter.com/trends/oneodio-openrock-pro.md) - [Hybrid Open-Ear Headphones](https://www.trendhunter.com/trends/oleap-pilot.md) - [Open-Ear Audio Systems](https://www.trendhunter.com/trends/soundcore-aerofit-2-pro.md) - [Open-Style Conduction Earbuds](https://www.trendhunter.com/trends/openrock-x.md) - [Off-Ear Runner Headphones](https://www.trendhunter.com/trends/sony-float-run.md)