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# Charity-Supporting Chunky Shoes
Joe Freshgoods 'Performance Art' Supports Various Organizations

By Kanesa D | Published 2022-10-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/performance-art-1
References: [hypebae](https://hypebae.com/2022/10/joe-freshgoods-new-balance-993-performance-art-price-release-date) & [newbalance](https://www.newbalance.ca/)

Joe Freshgoods has announced that his latest ‘Performance Art’ collection with [New Balance](https://www.trendhunter.com/trends/joe-freshgoods-11) will directly support charities working to give back to students. To purchase a pair at Joe Freshgoods' Every Now and Then website, you must make a donation that supports Chicago schools, daycare centers, and numerous charitable organizations, including [JFG's](https://www.trendhunter.com/trends/aged-well) own Community Goods. The following requirements for books must be met: diverse characters, books that have won awards, novels for beginning readers, non-fiction books, or any titles from the Diverse Book wishlist.

The sneakers arrive in blue, pink, and green, and feature salmon-colored laces for contrast. Rumors of a wider release are circulating, so interested parties can stay informed through New Balance and select retailers.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 59% | Activity: 15% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Charity-supporting Footwear:** Brands can create footwear collections that directly support charities and give back to the community.
- **Diverse Literary Requirements:** Brands can set specific book requirements or create a wish-list of diverse titles to encourage inclusivity and promote education through their products.
- **Limited Release with Rumored Wider Drop:** Releasing a limited edition with a charity support angle can create hype and help create demand for the product, while also helping the community, with the possibility of expanding the release later.

### Where This Applies

- **Footwear:** Footwear brands can create charity-supporting collections to make a difference in their communities while establishing a unique identity.
- **Publishing:** Publishing houses can collaborate with brands to produce books with diverse representation and offer them through the brand's charity collection, promoting education and inclusivity.
- **Fashion and Design:** Brands in the fashion and design industry can launch small-scale limited edition collections with an aim to support local charities and create a buzz around their brand identity.

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