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# Underwhelming Architecture
The Performa Hub is a Boring Plywood Room

By Jessica Marcel | Published 2009-11-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/performa-hub
References: [dezeen](http://www.dezeen.com/2009/11/22/performa-hub-by-noffice/) & [performa-arts.org](http://performa-arts.org/blog/performa-hub/)

The Performa Hub is the new performance space located on the ground floor of the impressive new [Cooper Union](https://www.trendhunter.com/trends/cooper-house) building. The new Cooper Union building is actually so impressive, that it boggles the mind that this design was chosen for anything related to it.

Understandably, the Performa Hub is a performance space, and performance spaces are often better when they are not ornate or decorative. But [plywood walls](https://www.trendhunter.com/trends/anthony-timberlands)? Give me a break. The Performa Hub is a Performa fail.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 51% | Activity: 13% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Sustainable Architecture:** Disruptive innovation opportunity: Designing performance spaces using sustainable materials and eco-friendly construction methods.
- **Tech-integrated Spaces:** Disruptive innovation opportunity: Incorporating cutting-edge technology into performance spaces to enhance the overall experience for artists and audience members.
- **Multifunctional Design:** Disruptive innovation opportunity: Creating performance spaces that can easily transform into different configurations to accommodate a variety of events and performances.

### Sectors Adopting This

- **Architecture & Design:** Disruptive innovation opportunity: Collaborating with performers and technology experts to revolutionize the design of performance spaces.
- **Construction:** Disruptive innovation opportunity: Introducing new construction materials and techniques specifically tailored for sustainable and tech-integrated performance spaces.
- **Entertainment & Events:** Disruptive innovation opportunity: Developing innovative approaches to performance space design that enhance the overall entertainment experience for audiences.

## Related on Trend Hunter

- [Campus Art Studios](https://www.trendhunter.com/trends/atelier-ppw.md)
- [Rink-Turned Creative Hubs](https://www.trendhunter.com/trends/colorado-college-honnen-arts-hub.md)
- [Adaptive Community Spaces](https://www.trendhunter.com/trends/spark-of-hudson.md)
- [Renovated Exhibition Halls](https://www.trendhunter.com/trends/pavilion-13.md)
- [Archival Performance Spaces](https://www.trendhunter.com/trends/take-a-bow-centre.md)
- [Creative Arts Hub Expansions](https://www.trendhunter.com/trends/hopkins-center-for-the-arts.md)
- [Community Hub Timber Pavilions](https://www.trendhunter.com/trends/craft-not-carbon.md)
- [Timber Research Hubs](https://www.trendhunter.com/trends/anthony-timberlands.md)
- [Curvaceous Artful Play Pavilions](https://www.trendhunter.com/trends/play-pavilion.md)
