# Advanced Multi-Use Concealers Il Makiage's Algorithm Suggests Shades of Its Perfecting Concealer By Laura McQuarrie | Published 2019-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfecting-concealer References: [byrdie](https://www.byrdie.com/il-makiage-fck-im-flawless-multi-use-perfecting-concealer-review-4776984) & [ilmakiage](https://www.ilmakiage.com/shop-all/face/face-concealer/f-ck-i-m-flawless-1934) Il Makiage's Multi-Use Perfecting Concealer boasts a vegan and cruelty-free formula that's free from oil and parabens that's available in a diverse 30-shade range. The lightweight, long-lasting F*ck I'm Flawless concealer is ideal for covering up everything from [dark circles and spots](https://www.trendhunter.com/trends/storied-beauty) to blemishes and hyperpigmentation. To help consumers find their [perfect shade](https://www.trendhunter.com/trends/complexion-concierge-roadshow), somewhere between 1.5 and 22, Il Makiage offers filters on its website to sort the available colors by skin tone and undertone. Additionally, the brand also shares a short quiz powered by its [PowerMatch Algorithm](https://www.trendhunter.com/trends/ai-shade-finder), which was created based on the analysis of hundreds of skin tone combinations. As it can be difficult for people to pick a shade based on the color shown on their screen alone, Il Makiage offers helpful pointers—for example, those with warm or yellow undertones will find that they have green or blue-green veins, tan easily in the sun and look better in gold jewelry. Image Credit: Il Makiage ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 22% | Activity: 16% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-use Concealers:** Opportunity for brands to develop versatile concealers that can address multiple skin concerns. - **Diverse Shade Ranges:** Opportunity for brands to create inclusive makeup products with a wide range of shades to cater to a diverse customer base. - **Skin Tone Matching Algorithms:** Opportunity for brands to leverage algorithms and technology to help customers find their perfect shade more accurately. ### Sectors Adopting This - **Beauty and Cosmetics:** Disruptive innovation opportunities in the beauty and cosmetics industry to create improved concealers and makeup products. - **E-commerce:** Opportunities for e-commerce platforms to incorporate advanced algorithms and personalized quizzes to enhance the online shopping experience for beauty products. - **Technology:** Potential for technological advancements in color-matching algorithms and virtual try-on tools to revolutionize the beauty industry. ## Related on Trend Hunter - [Light Luminous Concealers](https://www.trendhunter.com/trends/hydrating-glow-concealer.md) - [Hyaluronic Acid Concealers](https://www.trendhunter.com/trends/fix-stick-correcting-concealer.md) - [Caffeine-Infused Concealers](https://www.trendhunter.com/trends/skin-lift-flex.md) - [4-In-1 Concealer Launches](https://www.trendhunter.com/trends/do-it-all-concealer.md) - [Micro Concealing Pencils](https://www.trendhunter.com/trends/lisa-eldridge-pinpoint.md) - [Supercharged Skincare Concealers](https://www.trendhunter.com/trends/slip-tint.md) - [Radiant Creamy Concealers](https://www.trendhunter.com/trends/creamy-concealers.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md)