# Deep-Cleaning Clay Masks Peach & Lily's Pore Proof Perfecting Clay Mask Draws Out Deep Impurities By Laura McQuarrie | Published 2019-08-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfecting-clay-mask References: [bustle](https://www.bustle.com/p/when-do-peach-lilys-new-masks-restock-the-products-sold-out-in-a-single-day-18560234) & [peachandlily](https://www.peachandlily.com/products/pore-proof-perfecting-clay-mask) One of the newest skincare products from K-beauty brand Peach & Lily is its Pore Proof Perfecting Clay Mask, which promises to provide a deep cleanse without hardening on the face like many conventional clay masks. The product was created to clear out even the most stubborn of [clogged pores](https://www.trendhunter.com/trends/clearly-breakout-mask) and share the nourishing, calming and naturally detoxifying benefits of ingredients like kaolin and bentonite clay. Although some clay masks can leave the skin feeling tight, uncomfortable, dry and stripped, this K-beauty mask treatment is packed with [hydrating ingredients](https://www.trendhunter.com/trends/dew-cloud-ultra-mask) like antioxidant-packed wild cherry, vitamin-rich strawberry and skin-soothing licorice extracts. The smooth and creamy skin-perfecting clay mask is suitable for all skin types, including those that are sensitive, oily or congested. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Deep-cleaning Masks:** The trend of deep-cleaning masks that unclog the skin's pores and provide a thorough cleanse while keeping the skin hydrated and nourished creates an opportunity for disruptive innovation in the skincare industry. - **K-beauty:** The trend of K-beauty, and its focus on natural ingredients in skincare products, offers an opportunity for disruptive innovation in the beauty industry. - **Natural Ingredients:** The trend of using natural ingredients in skincare products, like kaolin and bentonite clay, creates an opportunity for disruptive innovation in the cosmetics industry. ### Sectors Adopting This - **Skincare:** In the skincare industry, there is an opportunity to develop new deep-cleaning mask products that draw out impurities while keeping the skin hydrated and nourished. - **Beauty:** In the beauty industry, there is an opportunity to expand product lines that focus on natural ingredients, like Peach & Lily's Pore Proof Perfecting Clay Mask. - **Cosmetics:** In the cosmetics industry, there is an opportunity to create natural ingredient-based products that provide a gentle yet thorough cleansing experience like Peach & Lily's Pore Proof Perfecting Clay Mask. ## Related on Trend Hunter - [Pudding-Like Exfoliating Creams](https://www.trendhunter.com/trends/nourish-nutrient-rich-soil-resurfacing-mask.md) - [Firming Clay Body Masks](https://www.trendhunter.com/trends/bye-bye-bloat-clay-body-mask.md) - [Gentle Exfoliating Clay Masks](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Green Tomato Cleansers](https://www.trendhunter.com/trends/green-tomato-clay-mask.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Maximum-Strength Acne Masks](https://www.trendhunter.com/trends/therapeutic-sulfur-mask.md)