# Waste-Reducing Cotton Shirts Girlfriend Collective's Perfect White Tees Repurpose Industry Waste By Laura McQuarrie | Published 2019-08-08 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-white-tee References: [instagram](https://www.instagram.com/p/B059TyHgl5D/) & [girlfriend](https://www.girlfriend.com/collections/the-perfect-white-tees) Girlfriend Collective is no stranger to making its stylish athleisure designs out of unwanted materials like single-use plastic bottles and discarded fishing nets, and its new Perfect White Tee Collection repurposes cotton industry waste. Many women are on the hunt for the perfect white t-shirt to add to their wardrobe and now, there are five environmentally friendly styles to choose from by Girlfriend Collective, all of which are [breathable and biodegradable](https://www.trendhunter.com/trends/breathable-materials). One of the most [classic styles](https://www.trendhunter.com/trends/classic-tee) is the aptly named Perfect Crew Neck Tee, while other staples like the Perfect Long Sleeve and the Perfect Tank promise to be just as essential to a well-rounded wardrobe. Thanks to the upcycled materials that they make the most of, these clean and simple t-shirts require significantly less water to be made as compared to traditional cotton shirts. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 62% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Upcycling Fashion:** The trend of sustainable fashion will continue to grow as more brands incorporate upcycled materials into their designs. - **Zero Waste Manufacturing:** Innovative companies will explore ways to reduce waste in the manufacturing process, while still creating high-quality and stylish products. - **Biodegradable Fashion:** As consumers become more eco-conscious, there will be a demand for biodegradable fashion items that can decompose at the end of their lifecycle, reducing the impact on the environment. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry will need to explore new ways to create sustainable and eco-friendly products, while still remaining profitable. - **Textile Industry:** Innovative companies will explore ways to repurpose textile waste and incorporate it into their production processes. - **Sustainability Industry:** The demand for sustainable products will fuel growth in the sustainability industry, offering opportunities for new entrants and existing players to provide innovative solutions. ## Related on Trend Hunter - [Sustainable Linen Tank Tops](https://www.trendhunter.com/trends/sustainable-tank-tee.md) - [Quick-Drying Summer T-Shirts](https://www.trendhunter.com/trends/classic-tee.md) - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Sustainable Flannel Shirts](https://www.trendhunter.com/trends/cloud-flannel.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Sustainable Performance Apparel](https://www.trendhunter.com/trends/craft-sportswear.md) - [Sustainable Shapewear Lines](https://www.trendhunter.com/trends/oceanhug.md)