# Customizable Fragrance Studios This Retailer Lets Consumers Personalize the Perfect Scent By Katherine Pendrill | Published 2015-10-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-scent References: [bustle](http://www.bustle.com/articles/115138-victorias-secret-vs-fantasies-fragrance-studio-lets-you-personalize-the-perfect-scent) & [victoriassecret](https://www.victoriassecret.com/beauty/victorias-secret-fantasies-collection) '[Victoria's Secret](https://www.trendhunter.com/trends/tease-coco-soiree)' recently unveiled a customizable fragrance studio that allows consumers to personalize the perfect scent. While there are a number of different perfumes to choose from, it can be difficult for consumers to find their signature scent. This innovative beauty bar provides a new way for consumers to create a perfume that is perfectly tailored to their personal preferences. The new 'VS Fantasies Fragrance Studio' is an interactive beauty bar that lets customers [blend different fragrances](https://www.trendhunter.com/trends/jo-malone-london-uniquely-you) in order to create the perfect scent. The studio is housed inside [Victoria Secret](https://www.trendhunter.com/trends/colour-wash) stores and offers 19 different VS fragrances. Consumers can blend, mix and layer different scents in order to find a fragrance that is suited to their personality. The unique retail concept allows consumers to create personalized products that no one else will have. The VS Fantasies Fragrance Studio provides a fun and interactive way for consumers to shop for their signature scent. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 57% | Activity: 64% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Personalized Fragrances:** The customizable fragrance studio trend allows consumers to create and personalize their own unique scents, catering to their personal preferences. - **Interactive Beauty Bars:** The rise of interactive beauty bars provides consumers with a unique and engaging shopping experience, encouraging them to try and experiment with different products. - **Tailored Retail Concepts:** The introduction of tailored retail concepts, such as fragrance studios, allows consumers to customize and create products unique to their individual tastes, enhancing the customer experience. ### Industries Being Reshaped - **Beauty and Fragrance:** The beauty and fragrance industry can incorporate customizable fragrance studios to offer consumers a personalized and exclusive scent experience. - **Retail and Consumer Goods:** The retail industry can adopt interactive beauty bars and tailored retail concepts to elevate the shopping experience and increase customer engagement. - **Personal Care and Cosmetics:** The personal care and cosmetics industry can explore the trend of personalized fragrances, creating opportunities for customers to tailor their own unique scent products. ## Related on Trend Hunter - [Aromatherapy-Personalizing Tools](https://www.trendhunter.com/trends/jennscents.md) - [Concept Perfume Stores](https://www.trendhunter.com/trends/perfume-library.md) - [One-Note Fragrance Mists](https://www.trendhunter.com/trends/signature-scent-lab.md) - [Personalized Candle Scents](https://www.trendhunter.com/trends/personalized-candle.md) - [State-of-the-Art Retail Fragrance Dispensers](https://www.trendhunter.com/trends/stateoftheart-fragrance-dispenser.md) - [Boutique-Style Fragrance Shops](https://www.trendhunter.com/trends/the-perfume-shop-boutique-stores.md) - [Bespoke AI-Crafted Fragrances](https://www.trendhunter.com/trends/bespoke-scent-builder.md) - [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md)