# Sustainable Cruelty-Free Self-Care Brands Maple & Lather Products Make for Perfect Romantic Gifts By Kalin Ned | Published 2021-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-romantic-gift References: [mapleandlather](https://mapleandlather.com) If you are looking for the perfect romantic gift—whether for yourself or for a loved one—[Maple & Lather](https://www.trendhunter.com/trends/smoked-duck-legs) is a brand worth checking out, especially with Valentine's Day around the corner. The Canadian company boasts natural ingredients and cruelty-free practices in a plant-to-package model. It specializes in fragrance-rich soaps and candles that are bound to enhance the [ultimate self-care routine](https://www.trendhunter.com/trends/grace-stella3). Its premium soaps are triple-milled, long-lasting, and capable of retaining perfect shape and texture. Powered by clean and sustainable ingredients, they nourish and moisturize the body for an ultimate pampering experience. Since they offer a few collections—from the Discovery kit to the Essential kit—this makes for a perfect romantic gift. If you are leaning more toward an atmosphere upgrade, Maple & Lather's hand-poured soy candles are bound to energize your space with "feelings of warmth, tranquility, and freshness." Image Credit: Maple & Lather ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 66% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### Why This Trend Is Growing - **Sustainable Self-care:** Creating self-care products with sustainable and natural ingredients, and cruelty-free practices, presents an opportunity for disruptive innovation in the self-care industry. - **Plant-to-package:** Adopting a plant-to-package model that emphasizes transparency, eco-friendliness, and natural ingredients is a trend that could disrupt the traditional self-care industry. - **Eco-friendly Home Fragrances:** Offering environmentally-conscious and hand-poured soy candles as part of a self-care routine could present a disruptive opportunity in the home fragrance industry. ### Industries Being Reshaped - **Self-care:** The self-care industry could benefit from a shift toward sustainable and natural ingredients as well as cruelty-free practices. - **Natural Skincare:** As consumers become more environmentally-conscious, the natural skincare industry has an opportunity to capitalize on the trend and develop new products and practices that focus on sustainability and eco-friendliness. - **Home Fragrances:** Incorporating eco-friendly ingredients and hand-pouring methods into home fragrance products can differentiate a company and disrupt the traditional home fragrance industry. ## Related on Trend Hunter - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Luxurious Self-Care Bath Sets](https://www.trendhunter.com/trends/bath-body-gift-set.md) - [Sensuality-Enhancing Kits](https://www.trendhunter.com/trends/lovers-kit.md) - [Romance-Inspired Candle Designs](https://www.trendhunter.com/trends/romanceinspired-candle.md) - [Canadian-Made In-House Body Care](https://www.trendhunter.com/trends/health-hut.md) - [Botanical-Based Gift Sets](https://www.trendhunter.com/trends/formulary-55.md) - [Minimalist Aromatherapy Candles](https://www.trendhunter.com/trends/play-candle.md) - [Spa-Inspired Gift Boxes](https://www.trendhunter.com/trends/the-for-my-valentine-gift-box.md) - [Elegant Personal Care Collections](https://www.trendhunter.com/trends/black-labels.md)