# Picnic Drinking Kits Sangria Lolea's Perfect Picnic Set Contains Party and Summer Essentials By Laura McQuarrie | Published 2014-05-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-picnic References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/05/perfect-picnic-by-sangria-lolea.html) & [sangrialolea](http://www.sangrialolea.com/index_ca.php) Last year, Sangria Lolea unveiled adorable polka dot bottles for its [ready-made cocktails](https://www.trendhunter.com/trends/sangria-fizz) and to make its beverages even more summer ready, this year Lolea is introducing the 'Perfect Picnic' pack. The [Perfect Picnic kit](https://www.trendhunter.com/trends/bentley-home-hyde) was put together by the Estudio Versus agency and it effortlessly matches the spotted red and yellow bottles to the pattern of a picnic blanket. With two bottles of Lolea sangria, cups, a paper fan, banners and a bag, the set is aesthetically pleasing and full of everything you need for an impromptu outdoor picnic. The cutesy red and white patterned theme that's carried throughout the Perfect Picnic set has summer written all over it and practically begs you to snap a photo and add an [Instagram](https://www.trendhunter.com/trends/tablescape-kits) filter to it. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 55% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Picnic Kits:** Businesses can create their own all-in-one picnic kits that double as branding opportunities through visually appealing packaging designs. - **Ready-made Cocktails:** Offering ready-to-drink cocktails in stylish and convenient packaging can be a disruptive opportunity for alcohol and beverage industries, making it easy for consumers to enjoy drinks on the go or at outdoor events. - **Social Media-friendly Packaging:** Designing aesthetically pleasing packaging that aligns with social media trends can drive free advertising through user-generated content and help products stand out in a saturated market. ### Where This Applies - **Alcohol:** The alcohol industry can capitalize on the trend of ready-made, portable cocktails with visually appealing packaging designed for outdoor events and social gatherings. - **Food and Beverage:** Picnic kits that bundle food and drink items alongside outdoor essentials can provide a convenient and attractive option for companies in the food and beverage industry. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses tap into the trend of social media-friendly packaging, creating designs that generate user-generated content and drive brand awareness online. ## Related on Trend Hunter - [Botanical Cocktail Boxes](https://www.trendhunter.com/trends/cocktail-botanical-box.md) - [Picnic-Ready Bottle Accessories](https://www.trendhunter.com/trends/stanley-1.md) - [Citrus-Inspired Cocktail Sets](https://www.trendhunter.com/trends/playful-cocktail-set.md) - [Premium QSR Picnic Kits](https://www.trendhunter.com/trends/veg-out-picnic.md) - [Victorian-Inspired Summer Hampers](https://www.trendhunter.com/trends/made-1.md) - [Ready-to-Sip Sangrias](https://www.trendhunter.com/trends/daughters-of-the-vine.md) - [Picnic-Ready Dessert Cups](https://www.trendhunter.com/trends/summer-cups.md) - [Branded Aperitif Cocktail Kits](https://www.trendhunter.com/trends/aperol-perfect-serve-kit.md) - [Outdoor Wine Experience Bundles](https://www.trendhunter.com/trends/summer-sipper.md)