# Paint-Splashed Models Levis Ambiance Ad is a Titillating Paint Promotion By Christina Butty | Published 2009-05-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-paint-promotions-levis-ambiance-ad References: [thecoolhunter.net](http://www.thecoolhunter.net/ads/Levis-Paint---Fashion-For-Walls/) & [fashionforwalls.be](http://www.fashionforwalls.be/homepage/_fr/index.aspx) Created for paint manufacturer Levis, this fabulous ad is a great combination of interior design and fashion. Certainly striking with the red paint and implied nude model, this ad is eye-catching and memorable. It was created by [TBWA](https://www.trendhunter.com/trends/balloon-product-test), an ad agency in Brussels. This Levis paint print ad is exceptional. **Implications** - The fashion industry is known for breaking society's rules to sell glamour, and other industries are channeling couture ads and editorials to achieve a similar effect. In this print ad, the company uses paint in place of an [avant-garde gown](https://www.trendhunter.com/trends/la-robe-ketchup) to evoke luxury and allure, thereby introducing a fashionable connotation that isn't often seen in the interior design market. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Fashion-interior Hybrid:** The trend of combining fashion and interior design elements in ads and products presents disruptive innovation opportunities for both industries. - **Provocative Advertising:** Provocative and unconventional advertising tactics are becoming more prevalent across industries, creating opportunities for brands to stand out and make a lasting impression. - **Artistic Branding:** More companies are using artistic and visually striking branding to grab consumers' attention and stay memorable in a crowded market. ### Where This Applies - **Fashion:** The fashion industry can embrace the fusion of fashion and interior design in campaigns and products to offer unique and exciting experiences for customers. - **Interior Design:** By incorporating fashion elements in their designs and marketing materials, interior design companies can create a more aspirational and glamorous brand image. - **Advertising:** With the rise of unconventional and attention-grabbing advertising tactics, the advertising industry can explore more artistic and boundary-pushing approaches to help clients stand out in a crowded market. ## Related on Trend Hunter - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Worldly Paint Collections](https://www.trendhunter.com/trends/paint-collection-for-men.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Sophisticated Denim Lines](https://www.trendhunter.com/trends/blue-tab.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md)