# VR Skiwear Pop-Ups Harvey Nichols' Perfect Moment Pop-Up Turns the Store into a Winter Village By Katherine Pendrill | Published 2017-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-moment-popup References: [eventmagazine](http://www.eventmagazine.co.uk/harvey-nichols-host-perfect-moment-ski-shop/brands/article/1421002) & [harveynichols](http://www.harveynichols.com/news/features/project-109-x-perfect-moment-ski-shop/) To help consumers get a better idea of what their new skiwear will look like on the hill, the [luxury department store](https://www.trendhunter.com/trends/loro-piana-x-harrods) Harvey Nichols hosted a Perfect Moment pop-up shop inside its Project 109 concept space. Launched on January 16th, the Perfect Moment pop-up showcases Perfect Moment's stylish [men's skiwear](https://www.trendhunter.com/trends/torontos-sherway-gardens). For those who wish to personalize their gear, the embroidery service Hawthorne and Heaney will be at the pop-up to monogram any sweatshirt purchased. After trying on their new gear, customers can test out their ski skills via an [immersive VR ski simulator](https://www.trendhunter.com/trends/snapchat-winter-village) that lets them hit the slopes without ever leaving the store. There will also be hot toddies served in the Wallpaper Bar and Kitchen for an authentic après-ski experience. The Perfect Moment pop-up demonstrates how brands can bring outdoor experiences into their store to offer customers a more interactive and immersive shopping experience. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 41% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive Retail Experiences:** Brands can create immersive retail experiences by incorporating virtual reality simulators and interactive elements within their stores. - **Personalization Services:** Offering personalized services like monogramming allows brands to enhance the customer experience and create a sense of exclusivity. - **Virtual Reality in Fashion:** The use of virtual reality technology in the fashion industry allows customers to virtually try on clothes and accessories, revolutionizing the way they shop. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage immersive technologies like virtual reality and personalized services to attract and engage customers in-store, enhancing their shopping experience. - **Outdoor Sports Equipment:** Outdoor sports equipment brands can explore incorporating virtual reality simulations and interactive elements in their retail spaces to allow customers to test products before buying. - **Hospitality:** Hotels and resorts can adopt immersive retail concepts, such as offering après-ski experiences or virtual ski simulations, to enhance guest experiences and provide unique entertainment options. ## Related on Trend Hunter - [Poolside-Inspired Swimwear Pop-Ups](https://www.trendhunter.com/trends/skims-popup.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Luxury Menswear Apparel Pop-Ups](https://www.trendhunter.com/trends/louis-vuittons-soho-popup.md) - [Annual Summer Pop-Ups](https://www.trendhunter.com/trends/lucky-collection.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md)