# Liquid-Holding Makeup Brushes COSMOGEN's Patented Perfect Match Brush Has a Built-In Reservoir By Laura McQuarrie | Published 2019-07-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-match-brush References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/COSMOGEN_still_innovates_with_new_ingenious_brush/155956) & [cosmogen.fr](https://www.cosmogen.fr/perfect-match-brush.html) As useful and as precise as makeup brushes are for flawlessly applying cosmetics, they are known to absorb a significant amount of product—[COSMOGEN's](https://www.trendhunter.com/trends/gua-sha-inspired-foundation-brush) patented Perfect Match Brush sets itself apart. The innovative makeup brush boasts a built-in reservoir for liquid foundation, plus synthetic hair. The makeup applicator has its own silicone tank so that foundation cosmetics can be deposited. The inspiration for the makeup brush product was based on the popularity of liquid foundations and a lack of applicators on the market that have been adapted specifically to their needs. From [mascara wands](https://www.trendhunter.com/trends/innovative-mascara-applicator) to makeup brush handles and [silicone makeup sponges](https://www.trendhunter.com/trends/makeup-saver-sponge), a variety of applicators are being engineered to allow for greater comfort, precision and practicality. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Liquid-holding Makeup Brushes:** Makeup applicators with built-in reservoirs for liquid foundation are disrupting the traditional makeup brush industry. - **Adaptive Makeup Applicators:** Applicators engineered for comfort, precision, and practicality are transforming the makeup industry. - **Synthetic Hair Makeup Brushes:** The use of synthetic materials in makeup brush design is revolutionizing cosmetic application with increased efficiency and eco-friendliness. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is seeing disruptive innovation through the development of liquid-holding makeup brushes that offer a more precise and efficient application of liquid foundation. - **Beauty Tools:** Beauty tool companies are adapting to the needs of liquid foundation users by engineering makeup applicators with built-in reservoirs, offering greater comfort, precision and practicality than traditional brushes. - **Synthetic Materials:** The use of synthetic materials in the design of makeup brushes is transforming the cosmetics industry with eco-friendlier and more efficient brushes that last longer and perform better. ## Related on Trend Hunter - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Motorized Rotating Makeup Brushes](https://www.trendhunter.com/trends/blendsmart.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Nonabsorbent Makeup Sponges](https://www.trendhunter.com/trends/makeup-saver-sponge.md) - [Shade-Matching Makeup Devices](https://www.trendhunter.com/trends/boldhue.md)