Irish whiskey, coffee, sugar and cream are the four basic ingredients that go into making a classic Irish coffee. The simplicity of this drink is part of what makes it so popular, yet it remains one of the most poorly made drinks in the world. Working with low-quality ingredients is a recipe for dissatisfaction, as is overpowering the drink with green syrups in the spirit of St. Patrick's Day. Since it was invented in the 1940s, numerous iterations of Irish coffee have been created, muddling the authenticity of the Irish recipe. As an icon of Ireland itself, Jameson set out to reclaim the tradition of making the drink as it was intended to be enjoyed by developing a recipe for the 'Perfect Jameson Irish Coffee.'
Jameson Head Blender Billy Leighton joined forces with mixologist Nick Strangeway and coffee roasters TwoFifty Square to deconstruct and re-assemble Irish coffee in way that harmoniously celebrates flavor. After comparing notes after many tastings, the group was able to pinpoint the best kind of sweetener, cream and coffee to bring out Jameson's natural vanilla, charred oak and fruit notes.