# Eyebrow Try-On Apps Benefit Cosmetics' 'Brow Try-On' Helps to Find the Perfect Eyebrow Shape By Laura McQuarrie | Published 2018-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-eyebrow-shape References: [newswire](https://www.newswire.ca/news-releases/benefit-cosmetics-launches-as-real-as-it-gets-virtual-brow-try-on-experience-669359333.html) & [benefitcosmetics](https://www.benefitcosmetics.com/ca/en-gb) Just as there are plenty of [try-on apps for fashion](https://www.trendhunter.com/trends/perfect-corp-fashion-api), accessories and makeup, Benefit Cosmetics has introduced an all-new Brow Try-On experience that aims to help users find their perfect eyebrow shape. Benefit Cosmetics has launched several [eyebrow-specific tools](https://www.trendhunter.com/trends/brow-enhancer) in the past, but this one is touted as one that offers "as-real-as-it-gets representation." With the tool, users are able to try on a variety of brow styles and modify them to better fit their personal preferences and individual face shape. Benefit's new try-on tool was created in partnership with [ModiFace](https://www.trendhunter.com/trends/sephora-chatbot), with ModiFace CEO Parham Aarabi noting: "Benefit's Brow Try-On Tool uses Next Generation Brow Transformation Technology to actually detect and replicate each user's unique hair." The brand anticipates that the Brow Try-On will be an essential part of getting online shoppers to visit Benefit BrowBars and bricks-and-mortar retailers for more personal experiences. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 43% | Activity: 50% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Eyebrow Try-on Apps:** Try-on apps for beauty and fashion will continue to grow as they provide customers with convenient and personalized ways to shop. - **Virtual Makeup Try-on Tools:** As Virtual Reality and Augmented Reality technologies continue to develop, cosmetics brands will integrate these tools into their platforms to offer lifelike product experiences. - **Semi-permanent Beauty Services:** As consumers rely more on technology to help them find their perfect look, the demand for semi-permanent beauty services like microblading will continue to rise. ### Industries Being Reshaped - **Beauty and Cosmetics:** The beauty industry will increasingly adopt technology solutions like virtual try-on tools to enhance customer experience and drive sales. - **Retail:** Retail companies will continue to incorporate augmented reality technologies into their brick-and-mortar stores to create unique in-store experiences and to blend physical and digital shopping worlds. - **E-commerce:** E-commerce platforms will integrate augmented reality technologies to offer personalized product experiences that simulate real-world product use. ## Related on Trend Hunter - [3D Beauty Shopping Experiences](https://www.trendhunter.com/trends/benefit-cosmetics-2.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AI Hair Style Apps](https://www.trendhunter.com/trends/tryhairstyles.md) - [Instant Virtual Fitting Tools](https://www.trendhunter.com/trends/heybeauty-ai-tryon-copilot.md) - [Virtual Makeup Try-Ons](https://www.trendhunter.com/trends/parfums-christian-dior.md) - [Virtual Wig Try-Ons](https://www.trendhunter.com/trends/genai-experience.md) - [Social-First Shade Match Campaigns](https://www.trendhunter.com/trends/find-your-match.md)