# Simple Ethereal Photoshoots Perfect Day by Joanna Kustra is Delicate and Dreamy By Meghan Young | Published 2013-04-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-day-by-joanna-kustra References: [fashionising](http://www.fashionising.com/pictures/b--the-epitome-of-ethereal-beauty-53275.html) & [joannakustra](http://www.joannakustra.com/) Strikingly simple and enchantingly ethereal, the photo series titled Perfect Day by Joanna Kustra, an award-winning photographer born in Poland and based in London, England, is full of [dreamy fashion](https://www.trendhunter.com/trends/contemporary-femininity) that will win over any girl's heart. Known for her pension of shooting all things [feminine and delicate](https://www.trendhunter.com/trends/songs-of-siren), the photographer's latest series fits into her oeuvre perfectly. Starring models Marie H and Marijn, Perfect Day by Joanna Kustra was shot in studio against a pale backdrop. They were both outfitted by stylist Ewa Michalik, who draped them in diaphanous dresses, [lovely lingerie](https://www.trendhunter.com/trends/lorette-springsummer-collection) and intricate tops. The looks were perfected by hairstylist Kasia Fortuna who played with wet hair and braids as well as makeup artist Erica Schlegel. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Simple Ethereal Photography:** Exploring the trend of simple and ethereal photography can lead to innovative techniques and styles that capture the imaginations of viewers. - **Dreamy Fashion Photography:** The rise of dreamy fashion photography presents opportunities for designers and brands to showcase their creations in a captivating and whimsical way. - **Feminine Aesthetic in Photography:** Embracing the feminine aesthetic in photography allows for the creation of visually stunning and captivating images that resonate with a wide audience. ### Who This Affects Most - **Fashion and Apparel:** The fashion and apparel industry can capitalize on the trend of dreamy fashion photography to create visually captivating campaigns that resonate with consumers. - **Photography and Media:** The photography and media industry can explore simple ethereal photography techniques to create unique and mesmerizing visuals that engage audiences across different platforms. - **Beauty and Cosmetics:** The beauty and cosmetics industry can leverage the feminine aesthetic in photography to showcase their products in a way that appeals to a broad range of consumers. ## Related on Trend Hunter - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Delicate Bridal Lingerie Lines](https://www.trendhunter.com/trends/bridal-lingerie-line.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md)