# Sparkling Tequila Displays 'Perfect Constellation' is a Patron Installation in a Selfridges Window By Christopher Magsambol | Published 2015-12-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-constellation References: [fandbnews](http://fandbnews.com/patron-tequila-takes-over-display-at-selfridges-in-a-christmas-sales-drive/) & [thedrum](http://www.thedrum.com/news/2015/12/09/patr-n-and-selfridges-collaborate-window-display-festive-drive) [Patron](https://www.trendhunter.com/trends/bottle-and-packaging-redesign) recently partnered with [Selfridges](https://www.trendhunter.com/trends/cognac-bar) to illuminate a Christmas-themed display called 'Perfect Constellation' in one of the retailer's iconic storefront windows. The display is a constellation of stars made to trace out Patron's signature bottle shape. The installation was made from 1000 programmed and custom-produced lightbulbs that were positioned on a hanging structure. The impressive display sparkles day and night, and continually twinkles to give the impression of a star formation. Inside the store, Patron will be setting up a [sampling station](https://www.trendhunter.com/trends/immersive-tasting-experience) where customers can take a quick break from Christmas shopping by tasting some of Patron's latest offerings. Selfridges is known for its innovative and imaginative Christmas displays. With Patron's Perfect Constellation, Selfridges creates a luxe window display with a like-minded brand that shares its vision. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 52% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Luxury Window Displays:** Creating immersive and innovative window displays using technology and unique designs. - **Interactive Sampling Stations:** Offering customers an engaging and interactive experience through sampling stations in retail stores. - **Custom Lighting Installations:** Using custom-produced lightbulbs and programmed lighting to create visually stunning and attention-grabbing installations. ### Where This Applies - **Retail:** Finding ways to enhance the in-store experience and attract customers through unique displays and interactive features. - **Luxury Brands:** Collaborating with retailers to create high-end and visually appealing installations that align with brand identity and values. - **Technology:** Developing custom lighting solutions and programming to create visually stunning installations and immersive experiences. ## Related on Trend Hunter - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Immersive Margarita Tastings](https://www.trendhunter.com/trends/international-margarita-day.md) - [Desert Oasis Domes](https://www.trendhunter.com/trends/patron-360.md) - [Constellation-Inspired Luxury Pop-Ups](https://www.trendhunter.com/trends/winter-constellation.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Multi-Blend Añejo Tequila](https://www.trendhunter.com/trends/patron-en-lalique.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md)