# Boyfriend Bra Services Brayola Has Offered to Help Men Find the Perfect Bra This Valentine's Day By Vasiliki Marapas | Published 2015-02-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/perfect-bra References: [pr.blonde20](http://pr.blonde20.com/vday/) & [brayola](http://brayola.com/) Brayola is a crowd-based website dedicated to helping women find the perfect bra. This Valentine's day, the service is turning their attention to men. Specifically, men who are shopping for their girlfriends on Valentine's Day. Dudes who are lost when it comes to women's undergarments (not to mention, a little wary of wandering around a [Victoria's Secret](https://www.trendhunter.com/trends/victorias-secret-1) by themselves), need only to snap a shot of their wive's or girlfriend's bra tag. Brayola will take care of the rest, finding the perfect bra. If you're doing some [last-minute lingerie shopping](https://www.trendhunter.com/trends/lastminute-valentines-day), forget the confusion of a physical store and opt for Brayola's easy-to-use service instead. Then sit back and enjoy the smile on your partner's face as she opens her gift. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 41% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Crowd-based Shopping:** Crowd-based bra shopping services such as Brayola enable men to purchase lingerie with ease and accuracy. - **Virtual Fitting Rooms:** Virtual fitting rooms allowing for online measurements and try-ons could greatly improve the lingerie shopping experience for both men and women. - **Personalized Recommendations:** Personalized lingerie recommendations based on data could revolutionize how women and men shop for intimates. ### Who This Affects Most - **E-commerce:** The e-commerce industry could benefit from virtual fitting rooms and personalized recommendations for lingerie shopping. - **Apparel:** Innovations in digital lingerie shopping and virtual fitting rooms could disrupt the traditional lingerie and apparel retail industry. - **Retail Technology:** Crowd-based shopping, virtual fitting rooms, and personalized recommendations present opportunities for the retail technology industry to improve the lingerie shopping experience. ## Related on Trend Hunter - [AI-Powered Bra Fitting Platforms](https://www.trendhunter.com/trends/brarista.md) - [Body-Conscious Undergarment Shops](https://www.trendhunter.com/trends/stripe-stare-bra-shop.md) - [Comfortable Stylish Bras](https://www.trendhunter.com/trends/sizeinclusive-bra.md) - [Confidence-Focused Underwear Ranges](https://www.trendhunter.com/trends/knix-valentines-day-edit.md) - [Cozy Wireless Adjustable Bras](https://www.trendhunter.com/trends/cozy-wireless-adjustable-bra.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [In-Store Bra-Fitting Technologies](https://www.trendhunter.com/trends/fit-match.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Seductive Valentine’s Day Bouquets](https://www.trendhunter.com/trends/dr-squatch-x-trojan.md)