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# Cultural Cross-Dressing
Perez Hilton's Gaysha Makeover in Tokyo

By Marissa Brassfield | Published 2009-08-06 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/perez-hilton-gaysha
References: [perezhilton](http://perezhilton.com/2009-08-05-memoirs-of-a-gaysha) & [henshin-maiko](http://www.henshin-maiko.com/)

The images above are of Perez Hilton's [gaysha makeover](https://www.trendhunter.com/trends/sephora-and-haus-labs-by-lady-gaga) during his trip to Tokyo. Traditionally, the word is spelled geisha, but all things considered, I like Perez Hilton's alternate spelling better this time.

Perez Hilton's *gay*sha makeover took place at Katsura in Tokyo, at the recommendation of Dita Von Teese. See more images of the finished product--as well as a couple of hastily-snapped TwitPic images during the makeover process--in the gallery above.

**Implications** - xx
Am I the only one who still can't believe that this is Perez Hilton in this Gaysha getup? The mere realization that it was the famous blogger under there makes this shoot extra hilarious and certainly makes me take a double take. Way to go Perez Hilton, this truly is blog-worthy!

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 39% | Activity: 68% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### Key Themes Behind This Trend

- **Cross-cultural Makeovers:** Opportunities for diverse cultural experiences through transformational makeovers.
- **Personalized Transformation Services:** Customized beauty and style services that cater to individuals' unique preferences.
- **Inclusive Beauty and Fashion:** More representation and acceptance of diverse beauty and fashion styles.

### Where This Applies

- **Beauty and Personal Care:** Disruptive innovation opportunities in personalized beauty services that cater to diverse cultures and styles.
- **Fashion and Apparel:** Opportunities for more inclusion and representation of diverse fashion styles.
- **Tourism and Hospitality:** Incorporation of cross-cultural experiences in tourism and hospitality services.

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