# Bloggers as Designers Perez Hilton Launches Fashion Line By Bianca | Published 2008-05-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/perez-hilton-fashion-line References: [perezhilton](http://perezhilton.com/2008-05-08-introducing-17) & [hottopic](http://www.hottopic.com/hottopic/index.jsp) Just by slapping their names on a fashion label, hundreds of celebrities have launched successful fashion brands. Now the celebrity blogger and self-made star, [Perez Hilton](http://perezhilton.com/2008-05-08-introducing-17), is starting his own line for [Hottopic.com](http://www.hottopic.com/hottopic/index.jsp). "2008 is all about expanding the Perez Brand," the blogger says. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not." OK, fine, it is a little shocking... and has potential to be *really* shocking if he designs clothes that reflect his own eccentric fashion choices. However, with the attention he pays to celebrities and their wardrobes, his line does have potential to be A-list quality! ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 13% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-branded Fashion:** The trend of celebrities launching fashion brands is becoming increasingly popular, opening up opportunities for other celebrities and influencers to create their own clothing lines. - **Fashion Influencers Turned Designers:** As more influencers establish themselves in the fashion industry, their distinctive style can be leveraged as a disruptive innovation opportunity for launching their own fashion labels. - **Collaborations Between Brands and Influencers:** Established fashion brands can collaborate with popular influencers, such as bloggers, to target new audiences and create innovative collections. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry is being disrupted by influencers who are now able to leverage their social media audience to create their own fashion lines. - **Social Media and Influencer Marketing:** As influencers continue to grow in popularity, the social media and influencer marketing industry is becoming increasingly important for fashion brands to promote their products. - **E-commerce and Online Retailing:** E-commerce and online retailers are now able to provide a platform for bloggers and influencers to launch their own fashion brands, disrupting the traditional brick-and-mortar retail model. ## Related on Trend Hunter - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Celebrity-Designed Street Fashion](https://www.trendhunter.com/trends/victoria-beckham-2.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Fashion-Focused Substack Publications](https://www.trendhunter.com/trends/what-should-i-wear.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Fall Influencer-Backed Capsules](https://www.trendhunter.com/trends/caitlin-covington.md)