# Plant-Based Boomer Beverages Perennial's Non-Dairy Drink Targets People Over the Age of 50 By Laura McQuarrie | Published 2019-04-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perennial References: [fastcompany](https://www.fastcompany.com/90328057/this-plant-based-food-startup-targets-seniors-not-millennials) & [liveperennial](http://www.liveperennial.com/) With many Millennials exploring a plant-based lifestyle, established brands and start-ups alike are creating vegan-friendly products specifically for this demographic but 'Perennial' stands apart as a new [non-dairy drink](https://www.trendhunter.com/trends/plantbased-whole-milk) that targets consumers over the age of 50. Perennial is a new venture from one of the founders of Beyond Meat, the plant-based food company, and it offers a [plant-based beverage](https://www.trendhunter.com/trends/silk-plantbased-beverage) that supports the health of the gut, brain and bones, specifically addressing the needs of aging individuals. The non-dairy nutritional beverage is made up of a combination of [plant proteins, vitamins and fiber](https://www.trendhunter.com/trends/beyond-immerse) and specifically caters to "people who still eat full meals and are looking for a supplement to an already healthy diet," according to co-founder Sara Bonham. Some of the ingredients that are included in Perennial include almonds, pea protein and DHA sourced from algae. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 65% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Boomer Plant-based Drinks:** Plant-based drinks targeting the needs of aging individuals have a disruptive opportunity in the nutrition industry. - **Vegan Supplements for Aging Demographic:** The trend of creating vegan-friendly nutritional products exclusively for an aging demographic presents a disruptive opportunity for innovative supplement developers. - **Non-dairy Wellness Drinks for 50+:** Creating non-dairy wellness drinks focusing on gut, brain, and bone health can disrupt the beverages industry as it caters to people over 50. ### Sectors Adopting This - **Nutrition:** Expanding plant-based nutrition industry to cater to older demographics can generate innovative disruption opportunities. - **Supplements:** Creating vegan supplement products specifically for people aged 50 and above presents a disruptive innovation opportunity in the supplements industry. - **Beverages:** Developing non-dairy wellness drinks targeting the health needs of aging individuals can disrupt the beverages industry. ## Related on Trend Hunter - [Grab-and-Go Plant Protein Drinks](https://www.trendhunter.com/trends/notmilk-high-protein.md) - [Plant-Based Protein Shakes](https://www.trendhunter.com/trends/almondmilk-protein-shakes.md) - [Adult-Targeted Healthy Beverages](https://www.trendhunter.com/trends/wholism.md) - [Plant-Based Ready-To-Drink Shakes](https://www.trendhunter.com/trends/plantbased-readytodrink-shakes.md) - [Dairy-Free Grain-Based Beverages](https://www.trendhunter.com/trends/alt-foods.md) - [Senior-Targeted Protein Drinks](https://www.trendhunter.com/trends/progevity.md) - [Boomer-Targeted Superfoods](https://www.trendhunter.com/trends/superfoods-for-over-50s.md) - [Alternative Plant Beverages](https://www.trendhunter.com/trends/plik.md) - [Gen Z-Targeted Supplements](https://www.trendhunter.com/trends/blue-planet.md)