# Doctor-Designed Women's Vitamins Perelel Health Supports Various Reproductive Journey Stages By Laura McQuarrie | Published 2025-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/perelel-health References: [femtechinsider](https://femtechinsider.com/perelel-series-a/) & [perelelhealth](https://perelelhealth.com/collections/bundles)  Perelel Health got its start in 2020 with five targeted prenatal vitamin packs and has since expanded to over a dozen additional SKUs, catering to various stages of the reproductive journey. The brand sold more than 31 million capsules in the last year, and noted a considerable portion of customers returning for prenatal support in subsequent pregnancies. Perelel Health now offers its doctor-made vitamins in curated bundles, like the Fertility Foundation Bundle, the Early Pregnancy Support Bundle and the Perimenopause Bundle. Perelel Health announced securing a $6M Series A investment, led by Unilever Ventures, and plans to use its new capital to expand its team, clinically study products, develop new products of new products, and enhance its direct-to-consumer subscription model. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 36% | Activity: 47% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Reproductive Health Customization:** Customization in reproductive health, like individualized vitamin packs, is becoming more prevalent as consumers seek targeted wellness solutions. - **Doctor-crafted Wellness Products:** The focus on doctor-crafted wellness products caters to growing consumer demand for scientifically backed health supplements. - **Direct-to-consumer Healthcare Expansion:** An increase in direct-to-consumer healthcare offerings represents a shift towards more personalized and accessible health product delivery systems. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry is being reshaped by innovative supplements tailored to specific life stages and consumer needs. - **Nutraceuticals:** The nutraceuticals sector is experiencing growth due to an uptick in consumer interest for vitamins designed by health professionals for personalized care. - **E-commerce and Subscription Models:** E-commerce platforms, especially those leveraging subscription models, are revolutionizing the way consumers access and purchase health-related products. ## Related on Trend Hunter - [Ageing-Friendly Supplements](https://www.trendhunter.com/trends/wellbels-womens-40.md) - [Limited-Edition Probiotic Lollipops](https://www.trendhunter.com/trends/lemme-purr-probiotic-lollipops.md) - [Bone Density-Addressing Medical Foods](https://www.trendhunter.com/trends/medical-food.md) - [4-in-1 Probiotic Capsules](https://www.trendhunter.com/trends/uro-metabolism-probiotic.md) - [Perimenopause Support Supplements](https://www.trendhunter.com/trends/women-experiencing-perimenopause.md) - [Maca-Forward Women's Supplement Powders](https://www.trendhunter.com/trends/maca-for-women.md) - [Hormone Support Powders](https://www.trendhunter.com/trends/ovii.md) - [Minimalist Mom-Targeting Supplements](https://www.trendhunter.com/trends/perelel-pack.md) - [Dad-Targeted Nutritional Multivitamins](https://www.trendhunter.com/trends/mens-multi-support-pack.md)