# Chicken-Breaded Snack Products Perdue POWERED Infuses Chicken into the Breading for More Protein By Michael Hemsworth | Published 2026-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/perdue-powered References: [foodbeast](https://www.foodbeast.com/news/these-high-protein-chicken-nuggets-get-their-protein-from-an-unexpected-source/)  The [Perdue POWERED](https://www.trendhunter.com/trends/perdue-chicken-plus-chicken-tots) breaded chicken products are a new lineup of filler-free frozen chicken items that take an unexpected approach to increasing the overall protein content of each serving. The product line includes the [Chicken Nuggets](https://www.trendhunter.com/trends/dino-nuggets), Chicken Strips and [Chicken Bites](https://www.trendhunter.com/trends/chicken-bites-grazing-pack), which are each made with chicken and covered with a breading that's infused with 100% all-natural chicken. This gives each of the products 20-grams of protein in total per serving, which comes in at 50% more than the brand's existing line of breaded chicken products. The Perdue POWERED breaded chicken products can be prepared in an air fryer in seven to nine-minutes to work well for fast, protein-rich snacking and meal occasions. The products shy away from added whey, pea and dairy proteins, which are commonly used as a way to boost macro content. Image Credit: Perdue ## Trend Insights (Trend Hunter) - Score: 7.2/10 - Popularity: 63% | Activity: 66% | Freshness: 88% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Protein-infused Breading:** Embedding whole-food protein sources directly into coatings creates differentiated frozen foods with higher macro density and cleaner ingredient positioning. - **Clean-label Performance Snacks:** Consumer interest in protein-rich convenience foods is expanding demand for products that deliver functional nutrition without common supplemental protein additives. - **Air-fryer Meal Solutions:** Fast-cooking frozen formats tailored to air fryers are reshaping at-home snacking with crisp textures, short prep times and meal-ready nutrition. ### Where This Applies - **Frozen Foods:** Premiumized frozen chicken products with enhanced protein profiles point to new whitespace in convenient, nutrition-forward meal and snack formats. - **Poultry Processing:** Value-added poultry innovation is moving beyond cuts and seasoning into ingredient architecture that uses chicken in multiple product layers. - **Convenience Foods:** Portable, high-protein breaded items reflect a shift toward hybrid snack-meal products that support quick preparation and everyday satiety needs. ## Related on Trend Hunter - [Festively Shaped Chicken Nuggets](https://www.trendhunter.com/trends/perdue-holiday-nuggets.md) - [Meme-Inspired Chicken Nuggets](https://www.trendhunter.com/trends/six-seven-chicken-nuggets.md) - [Clean-Label Poultry Snacks](https://www.trendhunter.com/trends/cleanlabel-poultry-snacks.md) - [Sports-Themed Chicken Nuggets](https://www.trendhunter.com/trends/game-time-nuggets.md) - [Heat-and-Eat Frozen Chicken Cups](https://www.trendhunter.com/trends/chicken-cups.md) - [Protein-Packed Chicken Cups](https://www.trendhunter.com/trends/tyson-chicken-cups.md) - [Double-Protein Chicken Bites](https://www.trendhunter.com/trends/foster-farms-high-protein-bites.md) - [Protein-Rich Chicken Nuggets](https://www.trendhunter.com/trends/high-protein-chicken-nuggets.md) - [High-Protein Chicken Snacks](https://www.trendhunter.com/trends/tyson-simple-ingredient-nuggets.md)