# Breakfast Club Salons London's Percy & Reed Offers A Blow Dry and Breakfast By Robyn Currie | Published 2010-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/percy-reed References: [luxist](http://www.luxist.com/2010/03/30/percy-and-reeds-breakfast-blow-dry-club/) & [percyandreed](http://www.percyandreed.com/site/about) I know when I go to the [salon](https://www.trendhunter.com/trends/pomme-salon) to get my daily blow dry done, I want them to have breakfast ready for me as well. London's Percy & Reed have all of that and so much more. Simply reserve your time in the morning and using a little thing called the Internet, you can select what [breakfast option](https://www.trendhunter.com/trends/pur-simple) you would like. Percy & Reed offers everything from [croissants](https://www.trendhunter.com/trends/heinz-brekkie) to sausage and egg ciabatas, as well as the requisite tea and coffee. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 64% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Breakfast-integrated Services:** Businesses can create integration of breakfast and their services for added convenience and luxury experience for customers. - **Personalized-reservation Technologies:** Opportunity exists in developing reservation technologies to offer more personalized services to customers like food preferences and other personalized requests. - **Multi-service Appointments:** Opportunity exists for businesses to create multi-service appointments, where customers can book multiple services including breakfast, all at once for added convenience. ### Who This Affects Most - **Beauty and Wellness Industry:** Incumbents in the beauty and wellness industry can offer breakfast services to stand out from competitors and provide a better customer experience. - **Food and Beverage Industry:** Opportunity exists for the food and beverage industry to partner with beauty and wellness industry to offer breakfast services to customers and expand their offerings. - **Technology Industry:** There is opportunity for technology companies to develop applications that integrate personalized breakfast services and reservation management into existing systems. ## Related on Trend Hunter - [Champagne Cafe Pop-Ups](https://www.trendhunter.com/trends/breakfast-pop-up.md) - [Curated Health-Forward Breakfast Menus](https://www.trendhunter.com/trends/mandys-morning-club.md) - [Pet-and-Owner Salons](https://www.trendhunter.com/trends/short-bark-and-sides.md) - [Breakfast Meal Kits](https://www.trendhunter.com/trends/convenient-breakfast.md) - [Burger Joint Breakfast Menus](https://www.trendhunter.com/trends/honest-smash-grab-breakfast-menu.md) - [Meal Kit Breakfast Menus](https://www.trendhunter.com/trends/blue-apron-breakfast-menu.md) - [40s-Style Breakfast Diners](https://www.trendhunter.com/trends/early-birds-diner.md) - [Scent-Based Breakfast Experiences](https://www.trendhunter.com/trends/lettnerhof-donauhotel.md) - [Burger-Inspired Breakfast Menus](https://www.trendhunter.com/trends/shake-shack-breakfast-sandwiches.md)