# Candy Brand Ice Creams M&S Has Launched Percy Pig Ice Cream Featuring Strawberry Marshmallows By Katherine Pendrill | Published 2020-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/percy-pig-ice-cream References: [bustle](https://www.bustle.com/p/percy-pig-ice-cream-exists-its-what-dreams-are-made-of-22813964) & [twitter](https://twitter.com/marksandspencer/status/1250008090017181704) The Percy Pig confectionary empire has expanded to now include Percy Pig Ice Cream. For those unfamiliar, Percy Pig is a popular British brand of pig-shaped gummies in fruity flavors such as raspberry, strawberry, cherry, and grape. Now, the British grocer [Marks & Spencer's](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich) has created a Percy Pig Ice Cream inspired by the iconic candies. The sweet pint boasts the brand's signature raspberry and grape flavor with a ripple of fruit sauce throughout and plenty of [chewy strawberry marshmallows](https://www.trendhunter.com/trends/twister-mallow). The ice cream is vegetarian-friendly and can be combined with lemonade to create the ultimate float. As [M&S](https://www.trendhunter.com/trends/arctic-colin) Director of Product Development April Preston explains: "Customers have been asking us for a Percy Pig ice-cream for a long time now so we’re very pleased to be able introduce one at a time when we could all use a little pick me up." Image Credit: *M&S.* ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 16% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Candy Brand Products:** Expanding candy brands into new product categories, such as ice cream, provides opportunities for innovative flavor combinations and consumer engagement. - **Vegetarian-friendly Desserts:** The growing demand for vegetarian and plant-based options in desserts presents an opportunity for developing innovative and delicious products like Percy Pig Ice Cream. - **Combining Flavors for Unique Experiences:** Creating unexpected flavor combinations, like the incorporation of candy flavors into ice cream, offers disruptive innovation opportunities in the dessert industry. ### Where This Applies - **Confectionery:** The confectionery industry can leverage popular candy brands to create new and exciting products like Percy Pig Ice Cream. - **Frozen Desserts:** The frozen desserts industry can explore the combination of candy flavors and textures to create novel and enticing ice cream options. - **Grocery Retail:** Grocery retailers can expand their offerings by partnering with popular candy brands to develop exclusive and innovative dessert products. ## Related on Trend Hunter - [Caramel Bear-Themed Ice Creams](https://www.trendhunter.com/trends/caramel-panda-paws-ice-cream.md) - [Nostalgic Summertime Candy Products](https://www.trendhunter.com/trends/maoam-stripes-jelly-ice-cream.md) - [Pillowy Cake Ice Creams](https://www.trendhunter.com/trends/sides-marshmallow-cake-ice-cream.md) - [Branded Chocolate Ice Creams](https://www.trendhunter.com/trends/reeses-ice-cream-products.md) - [Ice Cream-Inspired Candy Bars](https://www.trendhunter.com/trends/nestl-sharing-bags.md) - [Private Label Ice Creams](https://www.trendhunter.com/trends/spar-ice-creams.md) - [S'more-Packed Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-sundaes1.md) - [Snacking-Friendly Ice Cream Products](https://www.trendhunter.com/trends/cadbury-ice-cream-products.md) - [Sugary Gingerbread Ice Creams](https://www.trendhunter.com/trends/iced-gingerbread-ice-cream.md)