# Auto-Inspired Apparel Capsules The Percival X Ford Capsule Fuses Style and Heritage By Georgia Wray Norsten | Published 2024-12-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/percival-x-ford References: [percivalclo](https://www.percivalclo.com/collections/ford-x-percival)  [Percival](https://www.trendhunter.com/trends/90sinspired-soccer-collection) x Ford is the latest collaboration bringing together the world of [menswear and automotive history](https://www.trendhunter.com/trends/sergio-hudson). Launching today, this limited-edition capsule unites London-based menswear brand Percival with the iconic American automaker [Ford Motor Company](https://www.trendhunter.com/trends/horse-power-collection). The result is a stunning collection that channels Ford’s rich heritage through expertly crafted, contemporary apparel. Drawing inspiration from Ford’s archives, the collection features vintage knit weaves, heavy jerseys, and cut-and-sew work shirts, all updated with modern silhouettes. Standout pieces include T-shirts showcasing vintage Ford advertisements and a premium leather bomber jacket with intricate high-build embroidery, limited to just 15 pieces. This capsule captures the spirit of timeless automotive design, blending durability, quality, and style. Available online and in Percival’s London stores, it’s a celebration of Ford’s legacy, reinterpreted for today’s discerning fashion enthusiast. Image Credit: Percival ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 97% | Activity: 93% | Freshness: 32% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Heritage-infused Fashion:** Reviving historical elements from iconic brands, this trend blends past and present aesthetics to captivate fashion enthusiasts. - **Limited-edition Collaborations:** This trend emphasizes exclusivity and craftsmanship, enticing consumers through unique, short-run apparel collections that offer a sense of rarity. - **Automotive-inspired Apparel:** Merging automotive heritage with contemporary fashion, this trend leverages the iconic status of car brands to create innovative and stylish clothing lines. ### Who This Affects Most - **Menswear:** Integrating automotive themes into menswear lines redefines traditional fashion narratives while appealing to car enthusiasts. - **Automotive:** Automakers exploring fashion collaborations can engage broader audiences and elevate their brand identity beyond the automotive sector. - **Retail:** Retailers offering exclusive, limited-edition capsules gain a competitive edge by creating buzz and driving high demand for unique products. ## Related on Trend Hunter - [Luxury Vehicle-Inspired Capsules](https://www.trendhunter.com/trends/aim-leon-dore-x-porsche.md) - [Retro-Inspired Collaborative Fashion](https://www.trendhunter.com/trends/horse-power-collection.md) - [Vintage-Inspired Racecar Apparel](https://www.trendhunter.com/trends/levis-x-mclaren.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Street Vendor-Inspired Streetwear](https://www.trendhunter.com/trends/the-fruit-stand.md) - [Apparel Drop Additions](https://www.trendhunter.com/trends/percival-ss25-drop-2.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Auto-Inspired Luxury Fashion Collections](https://www.trendhunter.com/trends/sergio-hudson.md) - [Centennial Fashion Capsule](https://www.trendhunter.com/trends/farah-archive-collection.md)