# Football-Fighting Brides Model Suzanne Diaz Works the Gridiron for 'Per Sport' in Elle Italia By Marissa Liu | Published 2010-04-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/per-sport-in-elle-italia References: [designscene.net](http://www.designscene.net/2010/04/suzanne-diaz-by-matt-jones-for-elle.html) & [trishsouth](http://www.trishsouth.com/SITE/Photographers/Matt_Jones/index.php?page=Fashion_1) 'Per Sport' in Elle Italia focuses its attention squarely on [football](https://www.trendhunter.com/trends/we-are-football), the American kind not the sort the rest of the world plays. The editorial is featured in the magazine's April 2010 issue. Model Suzanne Diaz is swarmed by a team of players dutifully portrayed by male models Roberto, Joost, Robert, Jerreth and Brittain. Photographer Matt Jones captures the gown-clad Diaz as she fights for ball possession in the fascinatingly sporty studio spread. **Implications** - This unique photo series is effective because it symbolically [empowers women](https://www.trendhunter.com/trends/stay-ready). Viewers can live vicariously through the images and feel a sense of strength that the woman in the image must possess to pull off the feat she is undertaking. Corporations may consider offering consumers [empowerment products](https://www.trendhunter.com/trends/dove-super-bowl) as demand for such materials is always high. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Empowerment Imagery:** Brands can create powerful visuals that showcase an empowering message, resonating with their target audience. - **Sports-inspired Fashion:** The fashion industry can capitalize on the popularity of sports by incorporating athletic-inspired designs into their collections. - **Female Athlete Representation:** As consumers continue to seek out female role models, brands can support the push for gender equality by featuring female athletes in their marketing and advertising efforts. ### Where This Applies - **Fashion:** Fashion brands can leverage the growing interest in athletic wear by incorporating sports-inspired designs into their collections. - **Sports Marketing:** Sports marketing agencies can highlight female athletes in their campaigns, catering to a growing interest in women's sports. - **Photography:** Professional photographers can push creative boundaries for brand campaigns by exploring alternative, sports-themed shoots that showcase female empowerment. ## Related on Trend Hunter - [Empowering Female Athlete Campaigns](https://www.trendhunter.com/trends/dove-and-sports-illustrated.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Wearable Rugby Reports](https://www.trendhunter.com/trends/wearable-report.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md) - [Sports Beauty Collaborations](https://www.trendhunter.com/trends/paris-saintgermain-womens.md) - [Empowering Body-Confidence Sports Ads](https://www.trendhunter.com/trends/doves-2024-super-bowl.md)