# Laundry Machines Turned Into Stomachs Guerrilla Pepto-Bismol Campaign By Ayman | Published 2009-07-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepto-bismol-laundromat References: [adsoftheworld](http://adsoftheworld.com/media/ambient/peptobismol_laundromat?size=_original) This creative [guerrilla campaign](https://www.trendhunter.com/trends/dreamies-treats) promotes the heartburn medicine, Pepto-Bismol. The campaign uses washing machines at laundromats to show the midsection of various people suffering from [heartburn pain](https://www.trendhunter.com/trends/liquid-antacid-max-strength), with the washing machine window forming their tummy. The image is coupled with the slogan, “No matter what you throw in your stomach, Pink’s got you covered.” I totally love the idea. When I get heartburn, my stomach does feel like its moving around. I imagine sitting in front of these washing machine and seeing this campaign in action would surely drive me to buy Pepto-Bismol, even if I was not suffering from heartburn at the time. Very well done by [Publicis](https://www.trendhunter.com/trends/dairy-queen-canada) ad agency, New York, USA with creative direction by Rob Feakins and Bertrand Garbassi, photography by Li-han Lin and art direction by Brian Choi. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Creative Guerilla Campaigns:** Innovative advertising campaigns that capture consumer attention and promote brand recognition. - **Visual Advertising Tactics:** Innovative and interactive visual marketing strategies that engage consumers through creative means. - **Product Awareness Through Art:** Incorporating art into advertising campaigns to promote brand recognition and awareness of a product. ### Who This Affects Most - **Pharmaceuticals:** There is a need for more innovative and creative advertising methods by pharmaceutical companies to promote their products. - **Consumer Goods:** Visual advertising tactics can be used to draw attention to new or underperforming products in the consumer goods industry. - **Art and Design:** Advertising campaigns that incorporate art and design can drive brand recognition and create interactive experiences for consumers. ## Related on Trend Hunter - [Viral IBS Billboards](https://www.trendhunter.com/trends/hot-girls-have-ibs.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Comedic Gut Health Campaigns](https://www.trendhunter.com/trends/the-gut-gap.md) - [Cheeky Sports Event Sweepstakes](https://www.trendhunter.com/trends/burn-ball.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md) - [Gut-Friendly Kombucha Campaigns](https://www.trendhunter.com/trends/thrill-your-gut.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md)