# Peptide-Powered Beauty Routines Naturium's Peptide Power Routine is Comprehensive & Effective By Kalin Ned | Published 2024-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/peptide-power References: [shop.shoppersdrugmart](https://shop.shoppersdrugmart.ca/naturium-bha-liquid-exfoliant-2/p/BB_810456020220?variantCode=810456020220&source=nspt) & [naturium](https://naturium.com/collections/peptides)  [Naturium's](https://www.trendhunter.com/trends/naturium-1) Peptide Power routine helps individuals achieve a fresh-faced, radiant look throughout the summer. The Peptide Power routine begins with the BHA Liquid Exfoliant 2%, a leave-on exfoliant that combines encapsulated salicylic acid and bioactive fruit acids to minimize pores and refine skin texture. It's followed by the Multi-Peptide Moisturizer — a formula enriched with encapsulated ethylated vitamin C and panthenol to deeply hydrate and maintain skin softness and suppleness. Completing the regimen is the Multi-Peptide Eye Cream, featuring Argireline® Amplified peptide to reduce fine lines and address dullness. Consumers are drawn to Naturium's Peptide Power routine for its promise of a natural, sun-kissed glow without relying on makeup. The products cater to comprehensive summer skincare needs, addressing both facial and eye areas with [potent peptides, vitamins, and collagen](https://www.trendhunter.com/trends/superdrug-optimum-peptide-range) for visibly youthful skin. Image Credit: Naturium ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 70% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Peptide-based Skincare:** Peptide-based skincare products are gaining traction due to their ability to deliver targeted anti-aging benefits with minimal irritation. - **Multi-functional Beauty Products:** Consumers are increasingly seeking multi-functional beauty products that offer a blend of hydration, anti-aging, and radiance-enhancing properties. - **Natural Glow Enhancement:** The focus on achieving a natural, sun-kissed glow without makeup is driving innovation in skincare routines that prioritize health and radiance. ### Where This Applies - **Cosmetics:** The cosmetics industry is evolving with the introduction of peptide-powered routines that promise long-lasting skin benefits. - **Health & Wellness:** In the health and wellness sector, there's a growing demand for products that offer holistic skin health solutions. - **Organic & Natural Beauty:** Organic and natural beauty industries are expanding as consumers seek effective, ingredient-focused skincare treatments. ## Related on Trend Hunter - [Peptide-Rich Cream Moisturizers](https://www.trendhunter.com/trends/power-wave.md) - [Revitalizing Skin Serums](https://www.trendhunter.com/trends/reversa-multipeptide-concentrate.md) - [Biotech Peptide Hydrating Serums](https://www.trendhunter.com/trends/hydration-dream-peptide-serum.md) - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md) - [Peptide Moisturizing Solutions](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer.md) - [Affordable Peptide Treatments](https://www.trendhunter.com/trends/affordable-peptide-treatments.md) - [Triple-Threat Skincare Solutions](https://www.trendhunter.com/trends/nude-glow-peptide-serum.md) - [Refreshing Nighttime Skincare Systems](https://www.trendhunter.com/trends/refresh-routine.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md)