# Cooling Hydrogel Eye Patches Rhode Expands Its Skincare Line With Launch of Peptide Eye Prep By Georgia Wray Norsten | Published 2025-10-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/peptide-eye-prep References: [rhodeskin](https://www.rhodeskin.com/) & [rhodeskin](https://www.rhodeskin.com/products/peptide-eye-prep-r-icon) [Rhode](https://www.trendhunter.com/trends/rhode-launches-in-sephora) is adding a new innovation to its essentials lineup with the debut of 'Peptide Eye Prep,' a set of [under-eye patches](https://www.trendhunter.com/trends/aqua-bomb-depuffing) designed to brighten, depuff, and hydrate. Infused with caffeine, peptides, sodium PCA, and glycerin, the formula delivers clinically proven skincare benefits, targeting dark circles, fine lines, and puffiness. The bean-shaped design ensures full under-eye coverage, cooling and tightening the skin instantly -- no refrigeration required. Arriving October 9 at rhodeskin.com and rolling into [Sephora](https://www.trendhunter.com/trends/full-orbit-eye-cream) on October 14, Peptide Eye Prep will be available in Rhode’s signature 'r' design and its iconic logo version. Clinical studies showed that after two weeks of use, 100% of participants reported plumper, more hydrated under-eyes with visibly reduced fine lines. By introducing Peptide Eye Prep, Rhode extends its presence in targeted skincare while reinforcing its reputation for multifunctional essentials. Positioned as both a daily prep step and an on-the-go treatment, the launch taps into demand for travel-friendly, results-driven eye care. Its dual retail and DTC strategy strengthens Rhode’s accessibility, appealing to both loyal fans and new customers seeking high-performance, giftable skincare. Image Credit: rhode ## Trend Insights (Trend Hunter) - Score: 8.0/10 - Popularity: 94% | Activity: 94% | Freshness: 51% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Travel-friendly Skincare:** The growing popularity of portable beauty solutions presents a breakthrough opportunity for brands to cater to the demands of a mobile and convenience-seeking consumer base. - **Multi-functional Beauty Products:** Products that offer multiple skincare benefits in a single application offer consumers a streamlined yet effective beauty routine, providing a distinctive market advantage. - **Advanced Ingredient Formulations:** The integration of clinically proven ingredients such as peptides and caffeine in skincare highlights a trend towards scientifically backed efficacy, driving innovation in personalized beauty treatments. ### Industries Being Reshaped - **Skincare and Beauty:** The skincare industry is ripe for innovations that emphasize comprehensive anti-aging and hydration solutions, appealing to consumers' desire for efficient and visible results. - **Direct-to-consumer Retail:** Emphasizing an omnichannel approach, the DTC industry can capitalize on consumer trends demanding direct engagement and tailored shopping experiences. - **Luxury Travel Accessories:** An emerging market for upscale travel skincare kits serves the needs of high-end consumers looking for premium, on-the-go beauty solutions. ## Related on Trend Hunter - [Multi-Action Eye Patches](https://www.trendhunter.com/trends/peptide-collagen-hydrogel-eye-patch.md) - [Skin-Prepping Under Eye Skincare](https://www.trendhunter.com/trends/bright-eyes-under-eye-patches.md) - [Smoothing Eye Patches](https://www.trendhunter.com/trends/instant-firmx-collagen-infusion.md) - [Multi-Source PDRN Eye Patches](https://www.trendhunter.com/trends/5-pdrn-collagen-vitalizing-hydrogel-eye-patch.md) - [Awakening Undereye Patches](https://www.trendhunter.com/trends/jet-lag-eye-patches.md) - [Under-Eye Gel Patches](https://www.trendhunter.com/trends/instantlift-eye-patches.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/hyper-eyes.md) - [Cooling Undereye Patches](https://www.trendhunter.com/trends/cooling-undereye-patches.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md)