# Hawaiian Eye Creams Hanalei Kona Peptide Eye Cream is Made with Hawaiian-Grown ingredients By Laura McQuarrie | Published 2021-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/peptide-eye-creams References: [newbeauty](https://www.newbeauty.com/best-firming-eye-creams/6) & [hanaleicompany](https://www.hanaleicompany.com/ja/products/kona-peptide-eye-cream) The Hanalei Kona Peptide Hawaiian Eye Cream is a creamy balm solution that spotlights [powerful peptides](https://www.trendhunter.com/trends/eye-contour-treatment), Hawaiian botanicals and coffee from nutrient-dense volcanic soil. The concentrated eye cream melts into skin, energizes with caffeine and melts to deliver deep hydration to smooth fine lines, reduce puffiness and dark circles. The product features the brand's proprietary Aloha Nui Complex, which contains detoxifying and revitalizing spirulina extract, coffeeberry fruit extract for its protective and restorative properties, plus kukui nut oil for moisture and nourishment. The eye cream is meant to be applied as the final step in an evening and night skincare routine. Used sparingly, the product is beneficial for blurring imperfections and decreasing the appearance of puffiness and wrinkles. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 52% | Activity: 83% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Hawaiian-grown Ingredients:** Opportunities for skincare brands to explore exotic and potent ingredients grown specifically from unique locations. - **Coffee in Skincare:** Incorporating caffeine and coffee extract into skincare formulations to energize and soothe the skin for a more youthful appearance. - **Proprietary Complexes:** Developing unique and proprietary blends of natural ingredients to differentiate skincare products and improve their effectiveness. ### Where This Applies - **Skincare:** Opportunities for skincare companies to explore the utilization of nutrient-dense natural ingredients and their provenance in order to to elevate their offerings and market positioning. - **Gourmet Food:** Exploring the crossover between gourmet food with skincare, and using established gourmet food brands to create skincare products with natural ingredients grown from unique locations. - **Coffee Industry:** The coffee industry has an opportunity to expand its uses beyond beverage by exploring skin care formulations with caffeine, which research signifies supports skin health when used in skincare products. ## Related on Trend Hunter - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Peptide-Powered Eye Serums](https://www.trendhunter.com/trends/eye-contour-treatment.md) - [All-Over Eye Creams](https://www.trendhunter.com/trends/lifting-eye-cream.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Filler-Effect Eye Creams](https://www.trendhunter.com/trends/fill-fix-undereye-cream.md) - [Powerful Plumping Eye Creams](https://www.trendhunter.com/trends/plumping-eye-cream.md) - [Mushroom-Infused Eye Creams](https://www.trendhunter.com/trends/mushroom-milk-better-aging-eye-cream.md)