# Mysteriously Humorous Pop Ads Pepsi's Super Bowl Ad Will Star Steve Carell By Ell Smith | Published 2019-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pepsis-super-bowl-ad References: [adweek](https://www.adweek.com/brand-marketing/cardi-b-and-steve-carell-join-the-party-in-pepsis-latest-mysterious-super-bowl-teasers/) Consumers are finally getting some answers about [Pepsi's](https://www.trendhunter.com/trends/pepsi-the-choice) Super Bowl ad spots, as the [iconic drink brand](https://www.trendhunter.com/trends/super-bowl-lix) has released two mysterious trailers that hint toward the highly anticipated commercial. In the ad's teaser, Steve Carell is seen sitting at the bar of a diner. He's reading a script and of course, drinking a Pepsi. The beloved actor reads through the script, and bursts out laughing. It can be assumed that consumers are expected to believe Carell is looking at his lines for the Super Bowl ad for the first time. After the actor has finished laughing, he looks directly into the camera and says, "maybe," only furthering the mystery behind the contents of this ad. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 9% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Mysterious Trailers:** Creating suspense and intrigue through teaser trailers for upcoming commercials. - **Celebrity Endorsements:** Utilizing well-known personalities to generate excitement and interest in brand advertisements. - **Humor in Advertising:** Incorporating humor as a strategy to engage and entertain consumers in commercials. ### Sectors Adopting This - **Beverage:** Innovative ways to promote and market drinks, leveraging suspenseful trailers and celebrity endorsements. - **Advertising:** Exploring new approaches to advertising that focus on humor and mystery to captivate audiences. - **Entertainment:** Opportunities to collaborate with celebrities and brands to create engaging and entertaining commercials. ## Related on Trend Hunter - [Self-Discovery Soda Ads](https://www.trendhunter.com/trends/pepsi-the-choice.md) - [Comedic E-Commerce Brand Spots](https://www.trendhunter.com/trends/instacart-unveiled-a-teaser.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [United Mascot Commercials](https://www.trendhunter.com/trends/instacart-super-bowl.md) - [Epic Rapper-Backed Soda Campaigns](https://www.trendhunter.com/trends/make-your-gameday-epic.md) - [Humorous Star-Studded Chip Campaigns](https://www.trendhunter.com/trends/call-of-the-mustaches.md) - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md)