# Rapper-Starring Pop Ads Pepsi's Latest Trailer Features Cardi B and a Diamond Pop Can By Ell Smith | Published 2019-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pepsis-latest-trailer References: [adweek](https://www.adweek.com/brand-marketing/cardi-b-and-steve-carell-join-the-party-in-pepsis-latest-mysterious-super-bowl-teasers/) & [pepsico](http://www.pepsico.ca/) [Super Bowl ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl) are such an integral part of the Big Game that brands release trailers to stir up excitement from consumers who are more likely to tune in for the celebrity-studded product placement than the sport -- [Pepsi's](https://www.trendhunter.com/trends/new-pepsi-campaign) latest trailer features Cardi B, confirming rumors of her placement in this highly anticipated ad. In the ad, Cardi B is seen sitting at a booth in a diner. This is the same diner that actor Steve Carell was seen reading a [Pepsi script](https://www.trendhunter.com/trends/super-bowl-lix) in a prior ad teaser. In this ad, the rapper is tapping on a bedazzled Pepsi can, while sporting glistening fake nails, and a diamond-studded suit. The five-second ad spot was strategically designed to encourage consumers to tune into the Big Game. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity-studded Advertisements:** Companies are using high-profile celebrities to promote their brands and products, providing opportunities for other businesses to explore partnerships with famous individuals. - **Trailer Teasers for Advertisements:** Businesses can create pre-release trailers to generate excitement and anticipation for their upcoming advertisements, similar to what Pepsi did with their latest trailer featuring Cardi B. - **Product Placement Advertising:** By placing their products in prominent positions within advertisements, businesses can reach a wider audience and make a lasting impression on viewers, as demonstrated in Pepsi's ad featuring a bedazzled can and Cardi B. ### Sectors Adopting This - **Beverage Industry:** Beverage companies can use product placement in high-profile advertisements to promote their products and increase brand awareness. - **Entertainment Industry:** Brands can collaborate with celebrities and artists in the entertainment industry to create attention-grabbing advertisements and reach their target audience through popular channels. - **Marketing Industry:** The use of celebrity endorsements and product placement in marketing campaigns presents new opportunities for creative advertising strategies that can capture consumer attention and increase sales. ## Related on Trend Hunter - [Celebrity-Starring Super Bowl Ads](https://www.trendhunter.com/trends/doja-cat-2.md) - [Music-Inspired Campaigns](https://www.trendhunter.com/trends/new-pepsi-campaign.md) - [Cheeky Celeb-Inspired Fictional Characters](https://www.trendhunter.com/trends/meal-diamond.md) - [Athlete-Backed Beverage Campaigns](https://www.trendhunter.com/trends/tailgate-crashers.md) - [Cheeky Series Star Campaigns](https://www.trendhunter.com/trends/superbowl-ad-with-aubrey-plaza.md) - [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md)