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# Emoji Wedding Proposals
This Man Used the #PepsiMoji Campaign to Propose to His Girlfriend

By Ady Floyd | Published 2015-07-20 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pepsimoji
References: [designtaxi](http://designtaxi.com/news/377860/Pepsi-Helps-A-Man-Propose-To-His-Girlfriend-With-Emojis-In-Its-New-Ad/) & [fastcocreate](http://www.fastcocreate.com/3048710/pepsi-celebrates-world-emoji-day-with-more-emoji)

In a collaboration with the soft drink company [Pepsi](https://www.trendhunter.com/trends/pepsi-relationsips), one man created the ultimate [marriage proposal](https://www.trendhunter.com/trends/onion-ring-proposal) using the #PepsiMoji campaign. During World Emoji Day, this man designed a string of posters using emoji language to ask his girlfriend to marry him.

The man's girlfriend was having dinner in a restaurant and drinking a Pepsi when her boyfriend appeared in the window with a camera crew and a stack of posters. Each poster had a personalized emoji sentence that represented the couple's relationship. With the creative help of the #PepsiMoji campaign, this unique wedding proposal was romantic as well as the perfect promotional stunt for Pepsi.

This public display of love was a romantic addition to the ‘SayItWithPepsi’ campaign. The [popularity of emojis](https://www.trendhunter.com/trends/emoji-saga) continues to expand but this ad presents a different angle and a heartwarming view on the icon-based language.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 15% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Key Themes Behind This Trend

- **Emojis in Advertising:** Using emojis in advertising campaigns to create unique and memorable experiences for consumers.
- **Creative Marriage Proposals:** Creating personalized and engaging marriage proposals using innovative methods and technologies.
- **Icon-based Language:** Exploring the potential of icon-based languages like emojis in various forms of communication and expression.

### Where This Applies

- **Beverage Industry:** Incorporating innovative and creative advertising strategies, such as using emojis, to engage consumers and create brand experiences.
- **Event Planning Industry:** Providing unique and personalized marriage proposal services that utilize creative methods and technologies, like the use of emojis.
- **Digital Communication Industry:** Developing and advancing the use of icon-based languages, such as emojis, in various forms of digital communication and expression.

## Related on Trend Hunter

- [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md)
- [Hard Soda Nuptials](https://www.trendhunter.com/trends/hard-dew-i-do.md)
- [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md)
- [Pet-Inspired Proposal Initiatives](https://www.trendhunter.com/trends/engaged-couples.md)
- [Gen Z-Themed Soda Campaigns](https://www.trendhunter.com/trends/pepsi-relationsips.md)
- [Condiment Emoji Petitions](https://www.trendhunter.com/trends/saucemoji.md)
- [Passion-Themed Anniversary Ads](https://www.trendhunter.com/trends/pepsi-celebrates-its-90th.md)
- [Real-Life Emoji Ambassadors](https://www.trendhunter.com/trends/spicy-tam.md)
- [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md)