# Cheesy Pop-Infused Snacks The Pepsi-Flavored Cheetos Make for a Strange Marriage of Taste By Meghan Young | Published 2013-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsiflavored-cheetos References: [neatorama](http://www.neatorama.com/2013/08/09/Pepsi-Flavored-Cheetos-Exist/) & [theimpulsivebuy](http://www.theimpulsivebuy.com/wordpress/2013/08/07/review-frito-lay-cheetos-x-pepsi-shuwa-shuwa-cola-corn-snack-pepsi-flavored-cheetos/) Although Cheetos and [soda pop](https://www.trendhunter.com/trends/share-a-pepsi) go hand-in-hand when it comes to junk food heaven, the [Pepsi](https://www.trendhunter.com/trends/pepsi-x-cracker-jack)-flavored Cheetos are something else entirely. A strange combination of flavors, to say the least, it treats the combination as though they were some sort of peanut butter and jelly partnership. Perhaps to some, that is exactly what the Pepsi-flavored Cheetos will feel like. To others, not so much. Not surprisingly, the Pepsi-flavored Cheetos have been released commercially in Japan. According to Steve of The Impulsive Buy, a man who took it upon himself to thoroughly review the Pepsi-flavored Cheetos, the results are documented with mixed feelings. He writes, "Overall, this is a pretty accurate flavor recreation. It’s an impressive effort to be sure. That said, I don’t like them. I could only get through a few of them. They’ve got a lot going on and are kind of intense. A few tweaks to the levels of citrus and cola and these could be passable." ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 26% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Snack Flavor Mashups:** There is an opportunity for snack food companies to explore unusual partnerships and flavor combinations. - **Global Market Expansion for Snacks:** There is potential for introducing new and unique flavors to international snack food markets. - **Consumer Taste Testing and Feedback:** Companies can use consumer feedback to improve and adjust new flavors before they are released on a larger scale. ### Industries Being Reshaped - **Snack Food Industry:** Companies within the snack food industry can leverage unusual flavor combinations to differentiate their products and appeal to adventurous consumers. - **Beverage Industry:** Collaborations between the snack food and beverage industries can lead to new and unique flavor combinations. - **Market Research Industry:** Market research firms can provide valuable insights on consumer preferences and taste testing to inform new product development. ## Related on Trend Hunter - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Puffed Pizza-Flavored Snacks](https://www.trendhunter.com/trends/cheetos-puffs-cheese-pizza.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Pretzel-Shaped Cheese Puffs](https://www.trendhunter.com/trends/cheetos-prezels.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Spicy Crunchy Snacks](https://www.trendhunter.com/trends/flamin-hot-tangy-chili-fusion.md) - [Spicy Pickle-Flavored Snacks](https://www.trendhunter.com/trends/dill-pickle-hot-cheetos.md) - [Cheese Puff-Dusted Pretzels](https://www.trendhunter.com/trends/new-cheetos-pretzel-bites.md) - [Cheesy Pea-Based Snacks](https://www.trendhunter.com/trends/cheetos-and-funyuns.md)