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# Critical Woodpecker Ads
Pepsico Twistos Crackers Will "Start Your Day Better"

By Shelby Lee Walsh | Published 2010-01-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pepsico-twistos-crackers
References: [adsoftheworld](http://adsoftheworld.com/media/tv/pepsico_twistos_crackers_woodpecker) & [pepsico](http://www.pepsico.com/Company/Our-History.html)

This PepsiCo Twistos crackers commercial promises to help you start your day off better. While I don't have a woodpecker constantly telling me "everything is drooping" or "you're turning into your mother" like the woman in this commercial, I do enjoy having a [snack break](https://www.trendhunter.com/trends/speakie-snackie-campaign). Who doesn't enjoy one?

Overall, this ad thought up by BBDO Argentina is clever and cute (and the PepsiCo Twistos crackers don't look so bad either).

**Implications** - It will definitely leave you laughing, and perhaps even with a [craving for crackers](https://www.trendhunter.com/trends/footballshaped-crackers). Either way, this commercial is a [comedic success](https://www.trendhunter.com/trends/youll-swear-by-them) that you'll want to see numerous times.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 35% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Clever Advertising:** The use of humor in this commercial showcases the trend of clever advertising that captures consumer attention.
- **Snack Break Culture:** This commercial taps into the trend of people enjoying snack breaks, presenting an opportunity for innovative snack brands to cater to this consumer behavior.
- **Comedic Branding:** The success of this comedic commercial highlights the trend of brands effectively using humor to build positive brand associations and customer engagement.

### Who This Affects Most

- **Food and Beverage:** The commercial featuring PepsiCo Twistos crackers suggests an opportunity for disruptive innovation in the food and beverage industry by combining humor and snack marketing.
- **Advertising and Marketing:** The cleverness and comedic success of this advertisement indicates opportunities for disruptive innovation in the advertising and marketing industry by creating humorous and memorable campaigns.
- **Entertainment and Media:** The commercial's ability to leave viewers laughing and wanting to watch it repeatedly points towards the potential for disruptive innovation in the entertainment and media industry by creating comedy-driven commercials that capture audience attention.

## Related on Trend Hunter

- [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md)
- [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md)
- [Risk-Worthy Snack Ads](https://www.trendhunter.com/trends/super-bowl-pringles.md)
- [Social-First Snack Comedies](https://www.trendhunter.com/trends/pretzelized.md)
- [Gen Z Breakfast Campaigns](https://www.trendhunter.com/trends/start-the-day-the-totinos-way.md)
- [Comedic Groundhog Day Campaigns](https://www.trendhunter.com/trends/lays-for-days.md)
- [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md)
- [Firebrand Chef Cracker Ads](https://www.trendhunter.com/trends/unapologetically-wholesome.md)
- [Pistachio Marketing Initiatives](https://www.trendhunter.com/trends/wonderful-pistachios1.md)