# Fiber-Focused Snack Products These PepsiCo Snack Products Embrace Fibermaxxing By Michael Hemsworth | Published 2026-02-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsico-snack-products References: [snackandbakery](https://www.snackandbakery.com/articles/115256-pepsico-introduces-smartfood-sunchips-innovations) & [smartfood](https://www.smartfood.com/)  These new [PepsiCo](https://www.trendhunter.com/trends/wotsits) snack products have been debuted to help catch the attention of nutrition-minded consumers seeking out ways to boost their fiber intake. The products include the new Smartfood FiberPop and [SunChips](https://www.trendhunter.com/trends/fritolay-minis) Fiber, which are each formulated to be excellent sources of fiber and could thus help to maximize satiety between snacks and meals. The Smartfood FiberPop comes in Toffee & Sea Salt and Sweet & Salty flavor options, while the SunChips Fiber comes in Southwestern Queso and Spicy Jalapeño flavors. Smartfood FiberPop has six-grams of fiber per serving with 10-grams of whole grains, while SunChips Fiber has three-grams of fiber and 16-grams of whole grains. The new fiber-focused PepsiCo snack products target the popularity of [fibermaxxing diets](https://www.trendhunter.com/trends/fibre-up-soft-drinks) and are arriving now at retailers in the US starting at $4.59. ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 86% | Activity: 91% | Freshness: 65% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fiber-maxxing Snacks:** A growing preference for high-fiber snack formulations that prioritize satiety and digestive health signals new product categories centered on concentrated fiber content and whole-grain balance. - **Functional Flavor Pairings:** Combining indulgent taste profiles like toffee and sea salt with functional benefit claims demonstrates consumer acceptance of hybrid treats that blend sensory appeal and nutrition. - **Satiety-driven Portion Design:** Smaller-serve formats calibrated for grams of fiber and whole grains indicate a trend toward portion architectures engineered to extend fullness between meals. ### Where This Applies - **Packaged Snack Food:** Reformulation strategies emphasizing fiber and whole grains present opportunities for manufacturers to redesign ingredient systems and shelf-stable textures around digestive health benefits. - **Retail Grocery and C-stores:** Shelf segmentation and pricing tiers centered on functional claims point to shifting merchandising models that prioritize health-forward convenience buys. - **Health and Wellness Marketing:** Messaging frameworks that normalize fiber as a primary snack attribute create space for differentiated brand narratives and education-led positioning in crowded markets. ## Related on Trend Hunter - [Wellness-Focused Soda Brands](https://www.trendhunter.com/trends/bloom-nutrition-launches.md) - [Protein Tortilla Chips](https://www.trendhunter.com/trends/doritos-protein-chips.md) - [Prebiotic Soda Debuts](https://www.trendhunter.com/trends/pepsi-prebiotic-cola.md) - [Remixed Flavor Snack Products](https://www.trendhunter.com/trends/pepsico-flavor-swap.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Nutrient-Dense Snack Mixes](https://www.trendhunter.com/trends/second-nature-snacks-smart-mix.md) - [Nutrition-Focused Protein Chips](https://www.trendhunter.com/trends/protein-chips1.md) - [Chip-Flavored Nut Snacks](https://www.trendhunter.com/trends/thats-nuts.md) - [Flavorful Fiber-Packed Smoothies](https://www.trendhunter.com/trends/fibermaxxing-smoothie.md)