# Gen Z-Targeted Flavored Colas These New Pepsi Zero Sugar Flavors are Arriving for Springtime By Michael Hemsworth | Published 2025-03-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors References: [talkingretail](https://www.talkingretail.com/products-news/soft-drinks/carlsberg-britvic-launches-new-pepsi-flavours-26-03-2025/) & [carlsberggroup](https://carlsberggroup.com/)  These new [Pepsi Zero Sugar](https://www.trendhunter.com/trends/pepsi-challenge) flavors have been announced by [Carlsberg Britvic](https://www.trendhunter.com/trends/tango-zerod) as a series of refreshments headed to the UK market to offer [Gen Z](https://www.trendhunter.com/trends/pepsi-zero) shoppers with a variety of ways to quench their thirst. The sodas come in two flavors including Strawberries 'N' Cream and Cream Soda, which both feature the base flavor of Pepsi Zero Sugar with sweet notes in the mix. The calorie-free sodas set themselves apart from the existing options on the market with their bold branding and eye-catching colors, which will be hard for shoppers to miss when perusing the refrigerated section in their local convenience store. VP Sales - Off Trade Ben Parker commented on the Pepsi Zero Sugar flavors saying, "Pepsi brings unique flavours and zero-sugar offerings to retailers’ shelves. This latest launch is an exciting and bold step into the indulgence space and is designed with Gen Z flavour lovers in mind. The treat-inspired flavours will entice shoppers with a new experience and help increase sales in a highly competitive category. We’ll be working with retailers to help make the launch a success, with the aim of increasing footfall and sales, thanks to the product’s distinctive look helping it stand out on shelves.” ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 95% | Activity: 95% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Flavor Innovation in Beverages:** Introducing indulgent and treat-inspired flavors, like Strawberries 'N' Cream, offers a new taste experience that appeals to adventurous Gen Z consumers. - **Zero-sugar Product Expansion:** Expanding the zero-sugar product line taps into the growing health-conscious market while still offering the bold, sweet experience consumers crave. - **Eye-catching Branding:** Utilizing bold colors and standout packaging effectively captures consumer attention and differentiates products in a crowded marketplace. ### Who This Affects Most - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry is ripe for innovation, particularly with the development of zero-sugar and uniquely flavored drinks for younger demographics. - **Retail Marketing Sector:** Incorporating distinctive branding and strategic product placement in retail settings enhances visibility and attracts targeted consumer groups. - **Flavoring and Food Additives:** Exploring new combinations of flavorings and additives allows for the creation of novel products that appeal to specific consumer tastes and preferences. ## Related on Trend Hunter - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Reformulated Sugar-Free Colas](https://www.trendhunter.com/trends/new-pepsi-zero-sugar.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Sugar-Free Cream Soda Colas](https://www.trendhunter.com/trends/zero-sugar-cream-soda-cola.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md) - [Bodacious Soda Ranges](https://www.trendhunter.com/trends/tango-zerod.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Extra-Fruity Zero-Sugar Sodas](https://www.trendhunter.com/trends/calypso-soft-drinks.md)