# Rodeo-Inspired Cherry Fashion Pepsi x Samii Ryan Infuses Rodeo-Core with Wild Cherry Flavor By Laura McQuarrie | Published 2025-07-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-x-samii-ryan References: [prnewswire](https://www.prnewswire.com/news-releases/pepsi-cola-and-samii-ryan-launch-limited-edition-pepsi-wild-cherry-capsule-blending-rodeo-inspired-fashion-with-iconic-flavor-302502440.html) & [SamiiRyan](http://www.SamiiRyan.com/) [Pepsi](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream) [Wild Cherry](https://www.trendhunter.com/trends/pepsi-wild-cherry) was first introduced in 1988 and since then, it's become a favorite flavor, especially among Millennials and Gen Z, so much so that it inspired the Pepsi x Samii Ryan capsule collection with a rodeo-inspired twist. This exclusive collaboration between Pepsi and the beloved streetwear brand associated with happiness and authenticity features standout designs like vintage-style denim jackets, graphic t-shirts and accessories accented with cherry-red hues and retro motifs. Aesthetically, the whole of the Pepsi x Samii Ryan capsule collection fuses [Y2K](https://www.trendhunter.com/trends/juicy-peach-flavor) nostalgia and rodeo-core with the bright and joyful essence of Pepsi Wild Cherry's bold, sweet, classic flavor. The limited-edition Pepsi x Samii Ryan collection is now exclusively available on Samii Ryan's site and via select specialty retailers. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 56% | Activity: 68% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Rodeo-core Fashion Revival:** The fusion of rodeo-inspired designs with modern streetwear signifies a resurgence of western aesthetics in fashion, appealing to younger generations seeking unique and nostalgic style expressions. - **Flavor-infused Apparel:** Integrating food and beverage flavors into fashion collections represents a new way of creating emotionally resonant and multisensory consumer experiences. - **Y2K Nostalgia in Streetwear:** The continued incorporation of Y2K themes in fashion highlights a growing demand for nostalgia-driven apparel among Millennials and Gen Z, offering vibrant and playful takes on past trends. ### Sectors Adopting This - **Streetwear Fashion:** Collaborations that blend classic streetwear silhouettes with unexpected themes and motifs suggest new opportunities for brands to diversify their offerings and reach niche markets. - **Beverage-branded Merchandise:** By expanding into fashion, beverage brands can strengthen their cultural relevance and consumer engagement through lifestyle products that embody their brand essence. - **Nostalgia-driven Retail:** Retail experiences centered around nostalgia appeal offer brands a way to connect with consumers' emotions, leading to enhanced brand loyalty and repeat engagement. ## Related on Trend Hunter - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Exclusively Crafted Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry.md) - [Streetwear-Inspired Soda Merch](https://www.trendhunter.com/trends/dr-pepper-merch.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md) - [Nostalgic Snack-Inspired Accessories](https://www.trendhunter.com/trends/pepsi-and-cheetos.md) - [Celebratory Soda Diners](https://www.trendhunter.com/trends/the-125-pepsi-diner.md) - [Early 2000s Denim Collaborations](https://www.trendhunter.com/trends/bubly-and-apple-bottoms.md)