# Soda Brand Film Cameras The Pepsi x Retrospekt Camera Revives 1990s Style By Laura McQuarrie | Published 2021-11-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-x-retrospekt References: [designtaxi](https://designtaxi.com/news/416545/Pepsi-Launches-Retro-Polaroid-Camera-For-Click-Worthy-Moments-That-Pop/) & [retrospekt](https://retrospekt.com/collections/polaroid-cameras/products/polaroid-600-pepsi-instant-film-camera)  The [Pepsi](https://www.trendhunter.com/trends/pepsi-and-cheetos) x [Retrospekt](https://www.trendhunter.com/trends/retrospekt) instant film camera is retro in form and function, and it shares a fun way for photo lovers to capture images that pop. Pepsi teamed up with Retrospekt, a Polaroid licensee specializing in refurbishing gadgets, to create this instant film camera, which boasts original [Polaroid 600](https://www.trendhunter.com/trends/retrospekt-and-polaroid) internals. As well as being novel and nostalgic, the instant film camera's refurbished parts help to reduce manufacturing waste. The Polaroid 600 Pepsi instant film camera is packed into a Pepsi-inspired box and the licensed design can be purchased for $160. The retro camera promises to make a great gift for Pepsi and Polaroid fans, especially since it revives Pepsi branding from the 90s that promises to delight Millennials, Gen X and Gen Zs who are obsessed with the era. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 48% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Instant Film Cameras:** The Pepsi x Retrospekt instant film camera brings back a retro form of photography and reduces manufacturing waste through refurbished parts. - **Nostalgia Marketing:** The Pepsi x Retrospekt camera leverages nostalgia for the 90s to resonate with Millennials, Gen X and Gen Zs. - **Sustainable Manufacturing:** The use of refurbished parts in the Pepsi x Retrospekt camera offers a sustainable manufacturing solution for reducing waste in the gadget industry. ### Sectors Adopting This - **Consumer Electronics:** The Pepsi x Retrospekt camera targets the consumer electronics industry with its instant film camera design. - **Beverage:** The Pepsi x Retrospekt camera taps into the beverage industry's branding and marketing strategies through the nostalgic Pepsi branding. - **Photography:** The Pepsi x Retrospekt camera appeals to the photography industry through its retro design and instant film format. ## Related on Trend Hunter - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Beer-Branded Disposable Cameras](https://www.trendhunter.com/trends/retrospekt-x-pbr.md) - [Retro Doll-inspired Cameras](https://www.trendhunter.com/trends/polaroid-600-malibu-barbie-instant-film-camera.md) - [Recycled Plastic Instant Cameras](https://www.trendhunter.com/trends/polaroid-now-generation.md) - [Retro Doll-Themed Cameras](https://www.trendhunter.com/trends/barbie-film-camera.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Vintage-Inspired Instant Cameras](https://www.trendhunter.com/trends/instax-evo-cinema.md) - [Color-Inspired Iconic Instant Film](https://www.trendhunter.com/trends/polaroid-itype-film-pack-in-peach-fuzz.md)