# Co-Branded Marshmallow Colas PEPSI x PEEPS Enhances the Taste of Soda with Marshmallow Flavor By Laura McQuarrie | Published 2021-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-x-peeps References: [prnewswire](https://www.prnewswire.com/news-releases/pepsi-drops-limited-edition-pepsi-x-peeps-marshmallow-cola-for-spring-301256012.html) & [pepsico](http://www.pepsico.com/) There's a new springtime collaboration in the form of PEPSI x PEEPS and it combines the classic taste of cola with the sweet flavors of [PEEPS marshmallows](https://www.trendhunter.com/trends/peeps-and-sanrio). The sodas are packaged in 7.5-ounce PEPSI mini-cans with bright yellow, pink and blue colors that remind of the classic marshmallow bunnies and chicks commonly consumed during the Easter season. To introduce the co-branded creation to the world, the collaborators are inviting fans to show how they're enjoying the spring in a safe, socially distant way with the #HangingWithMyPEEPS sweepstakes. Participating gives fans the chance to win a pack of limited-edition sodas of their own. The limited batch of [marshmallow cola](https://www.trendhunter.com/trends/baskinrobbins-and-pepsi) is also being brought to life with PEEPS dioramas that recreate iconic moments from [Pepsi TV](https://www.trendhunter.com/trends/marshmallowflavored-soda) ads. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 67% | Activity: 60% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Beverages:** There is an opportunity for more collaborations between food and beverage brands to create unique and innovative flavors that will capture consumer interest. - **Novelty Flavors:** Creating unique and interesting flavors of familiar products can capture the attention of consumers and potentially drive sales. - **Limited-edition Offerings:** Introducing limited-time offerings creates a sense of urgency for consumers to purchase and try the product before it's gone. ### Sectors Adopting This - **Food and Beverage:** Collaborations between food and beverage brands can create unique products that appeal to consumers in the crowded market of food and beverage industry. - **Marketing and Advertising:** Collaborating with another company can increase brand exposure and create innovative marketing opportunities. - **Seasonal Goods:** Limited-edition seasonal products have the potential to create a sense of excitement and engagement among consumers. ## Related on Trend Hunter - [Exclusive Marshmallow-Flavored Sodas](https://www.trendhunter.com/trends/marshmallowflavored-soda.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Marshmallow-Flavored Milks](https://www.trendhunter.com/trends/peeps-sweet-marshmallow-milk.md) - [Mix-and-Match S'mores Sodas](https://www.trendhunter.com/trends/pepsi-smores.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md)