# White Citrus Sodas This Japanese Pepsi White Beverage is Being Released for Christmas By Charlotte Joyce Kidd | Published 2015-10-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-white References: [businessinsider](http://www.businessinsider.com/10-strange-japanese-pepsi-flavors-2015-10?utm_source=feedly&utm_medium=webfeeds) & [en.rocketnews24](http://en.rocketnews24.com/2015/10/29/citrus-packing-pepsi-white-coming-to-japan-for-the-winter-snow-season/) Japan is known for being the testing ground for some truly ridiculous flavors of candy, chips and soda -- and the latest wacky product on the Japanese market is [Pepsi White](https://www.trendhunter.com/trends/pepsi-max-tropical), a Christmas-themed, citrus-flavored soda. Pepsi White was originally released in Japan in 2008 as a limited edition beverage. That edition of Pepsi White, however, tasted like yogurt. The current release will actually taste like citrus fruit, although [Pepsi Japan](https://www.trendhunter.com/trends/wild-cherry-cream) hasn't revealed which fruit in particular the new Pepsi White will be inspired by. The Pepsi White packaging has a Christmas theme, adorned in snowflakes and snowmen as well as the ubiquitous Pepsi red, white and blue spherical logo. Releasing [limited edition beverages](https://www.trendhunter.com/trends/cocacola-holiday-creamy-vanilla) gives Pepsi a trial run for soda flavors that could eventually be popularized worldwide and become longer-running varieties. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Limited Edition Beverages:** Pepsi White is an example of a limited edition beverage, giving marketers a chance to test new flavors before deciding to release a commodity. - **International Flavor Testing:** International markets, like Japan, are ideal for release of international-themed products that target specific tastes in soft drinks. - **Holiday-inspired Packaging:** Holiday-inspired packaging adds an element of fun and festive to products, making them more marketable for seasonal promotions. ### Who This Affects Most - **Beverage Industry:** Limited edition beverages, like Pepsi White, allow businesses to test new flavors and marketing campaigns to better engage customers and increase profits. - **International Marketing:** International markets, such as Japan, can serve as a laboratory for marketers to gauge customer reactions to new flavors and branding campaigns before a wider release. - **Seasonal Promotions Industry:** Holiday-themed packaging designs, like Pepsi White's, offer an opportunity for companies to create engaging seasonal products to entice customers. ## Related on Trend Hunter - [Fruit-Forward Sugar-Free Colas](https://www.trendhunter.com/trends/pepsi-max-tropical.md) - [Effervescent Soda Flavors](https://www.trendhunter.com/trends/wild-cherry-cream.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md) - [Better-For-You Holiday Sodas](https://www.trendhunter.com/trends/winter-spiced-cranberry.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Better-For-You Seasonal Sodas](https://www.trendhunter.com/trends/olipop-holiday-flavors.md) - [Toasted White Chocolate Beverages](https://www.trendhunter.com/trends/white-chocolate-beverages.md) - [Cuisine-Specific Colas](https://www.trendhunter.com/trends/pepsi-karaage-senyo-cola.md) - [Festive Dirty Sodas](https://www.trendhunter.com/trends/pilk.md)