# Mixologist Soda Machines The Pepsi Spire Encourages Users to Mix Together New Flavors By Michael Baxter | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-spire References: [psfk](http://www.psfk.com/2014/05/pepsi-spire-soda-dispenser.html) & [pepsispire](http://pepsispire.com/) Coca-Cola has been using ultra high-tech vending machines for the last little while to not only boost sales, but encourage people to try all the [Coke](https://www.trendhunter.com/trends/coke-spiced) products; The Pepsi Spire is looking to make the race more of a competition. Where the Coca-Cola Freestyle machine was large and offered every Coke product under the sun, the Pepsi Spire is much leaner and encourages flavor mixing. The way the Pepsi Spire works is much like the Freestyle. First, the user picks the type of drink they want, whether it be Pepsi, [Tropicana](https://www.trendhunter.com/trends/mimosa-maker) or the like. The user then adds various flavors to their drink to customize it just the way they like. With choices like [lime and cherry](https://www.trendhunter.com/trends/mr-pibb), the choices are abundant. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 49% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Custom Flavor Mixing:** The trend of customizing drinks by mixing flavors is on the rise, driven by innovative soda machines like the Pepsi Spire. - **Interactive Vending Machines:** The trend of interactive vending machines is growing, as they provide a unique way to engage customers while giving them a customized experience. - **On-demand Personalization:** The trend of on-demand personalization is driving the popularity of machines like the Pepsi Spire, as customers want to tailor their products to their unique preferences and tastes. ### Sectors Adopting This - **Beverage Industry:** The beverage industry has an opportunity to capitalize on the trend of custom flavor mixing and interactive vending machines to provide unique experiences for their customers. - **Food Service Industry:** The food service industry can integrate the concept of on-demand personalization by introducing interactive vending machines that allow customers to customize their orders. - **Retail Industry:** The retail industry can adopt the trend of on-demand personalization by introducing interactive vending machines that allow customers to create their own unique products on the spot. ## Related on Trend Hunter - [Smart Soda Dispenser Trials](https://www.trendhunter.com/trends/new-compact-freestyle-machine.md) - [Drink-Carbonating Beverage Appliances](https://www.trendhunter.com/trends/sodastream-mix.md) - [Low-Maintenance Drink Dispensers](https://www.trendhunter.com/trends/cocacola-flex.md) - [Customization-Focused Drink Machines](https://www.trendhunter.com/trends/juli-connect-beverage-dispenser.md) - [Tech-Savvy Soda Makers](https://www.trendhunter.com/trends/sodastream-eterra.md) - [Smart Water Coolers](https://www.trendhunter.com/trends/standup-20.md) - [Carbonated Beverage Machines](https://www.trendhunter.com/trends/sodastream-art-1.md) - [Customized Sparkling Water Makers](https://www.trendhunter.com/trends/sodastream-art.md) - [Chilled Soda Makers](https://www.trendhunter.com/trends/sparkin-cold-soda-maker.md)