# Gen Z-Themed Soda Campaigns Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day By Michael Hemsworth | Published 2026-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-relationsips References: [retailtimes](https://retailtimes.co.uk/gen-z-declares-grand-gestures-cringe-as-they-opt-for-relation-sipping-this-valentines/) & [pepsi](https://www.pepsi.co.uk)  [Pepsi Relation-Sips](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors) are part of a marketing campaign being run by the soda brand in the UK and Ireland that responds to the changing nature of romantic relationships amongst consumers, particularly [Gen Z](https://www.trendhunter.com/trends/slice-sodas). The campaign puts a number of small gestures in the spotlight instead of large dramatic ones like giving outfit compliments, sending a good morning text, watching a favorite film together and more. The campaign is driven by research performed by the brand and includes the 28 Days of Relation-sips card game. Chief Marketing Officer Steven Hind commented on the Pepsi Relation-Sips campaign saying, "At Pepsi, we believe the best moments in life are found in little treats, which we bring to life through our [Pepsi Zero Sugar](https://www.trendhunter.com/trends/pepsi-challenge) Strawberries ‘n’ Cream and Cream Soda flavours. Our partnership with Thursday celebrates the beauty of the small stuff in dating and our ‘28 Days of Relation-sips’ card game is designed to help people looking to date to prioritise these micro-moments, making dating a little sweeter, one sip at a time.” ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 87% | Activity: 84% | Freshness: 64% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Micro-moment Marketing:** Brands are increasingly focusing on integrating small, meaningful interactions into their campaigns to resonate deeply with Gen Z's desire for authenticity. - **Gen Z Relationship Values:** Brands are tailoring campaigns to reflect Gen Z's preference for simple yet meaningful gestures in romantic relationships, shifting away from grandiose displays. - **Product-embedded Experiences:** Companies are embedding interactive experiences, like card games, within product offerings to enhance customer engagement and build brand loyalty. ### Who This Affects Most - **Beverage Industry:** The beverage industry is innovating by aligning product offerings with emotional and experiential marketing to capture the interests of younger generations. - **Dating Services:** Dating platforms are creating alliances with consumer brands to enhance dating experiences by promoting the beauty of everyday interactions. - **Retail Marketing:** Retailers are capitalizing on the trend of personalized, experience-driven campaigns to strengthen consumer-brand connections. ## Related on Trend Hunter - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md) - [Card-Style Game Soda Campaigns](https://www.trendhunter.com/trends/bottle-lotto-sweepstakes.md) - [Cheeky Food-Focused Soda Campaigns](https://www.trendhunter.com/trends/share-a-pepsi.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Swimming-Themed Soda Campaigns](https://www.trendhunter.com/trends/this-is-my-taste-campaign.md)