# "Healthy" Soda Pepsi Raw By Going Like Sixty | Published 2008-02-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-raw References: [timesonline](http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece) What have you been doing this past decade? [Pepsi](https://www.trendhunter.com/trends/pepsi-prebiotic-cola) has done nothing to add to their brand. Until now, the launch of Pepsi Raw that is. The "[healthy" soda](https://www.trendhunter.com/trends/rockaway-soda) is made from [all natural ingredients](https://www.trendhunter.com/trends/spindrift-1). (Aren't sugar and water natural ingredients?) Pepsi says using corn syrup is better. The drink, designed by Ziggurat Brands, doesn't have the fizz and looks pretty pale compared to other cola drinks. U.K. Trend Hunters, could you give us a taste report? ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Healthy Soda:** Opportunity for disruptive innovation in the soda industry by developing all-natural alternatives to traditional sugary drinks. ### Sectors Adopting This - **Beverage:** Potential for innovation in the beverage industry by creating healthier options for consumers, such as natural soda alternatives. ## Related on Trend Hunter - [Prebiotic Soda Debuts](https://www.trendhunter.com/trends/pepsi-prebiotic-cola.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Better-For-You Soda Updates](https://www.trendhunter.com/trends/suja-life.md) - [All-Natural Honey-Sweetened Sodas](https://www.trendhunter.com/trends/fresh-fizz-soda.md) - [Fruit-Forward Zero-Sugar Sodas](https://www.trendhunter.com/trends/pepsi-max-mango.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md)