# Illustrious Soda Bottle Designs The Pepsi Prestige Aluminum Pop Bottles Opt for an Elongated Shape By M | Published 2016-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-prestige References: [designtaxi](http://designtaxi.com/news/385903/Pepsi-Debuts-Premium-Prestige-Bottles-And-Drinking-Accessories/) & [pepsi](https://pepsi.ca/) The Pepsi Prestige bottles are a redesign completed by Karim Rashid for the soda brand to capture a collection that is much more sophisticated and upscale than the standard cylinder cans. The [aluminum cans](https://www.trendhunter.com/trends/ceci-1938) are elongated in shape and size and complemented with patterns executed in the brand's colors geared towards special event use. While the bottles are minimalistic and refined in design, the aesthetic opts for a great amount of detail to bring to life the slender and sleek shape. The bottles offer consumers a [new type of packaging](https://www.trendhunter.com/trends/beverage-packaging-design) to hold and interact with that is skinnier, taller and complete with elegant designs complemented with a simple Pepsi logo. The luxe packaging is offered on both Pepsi, [Pepsi Max and Diet Pepsi](https://www.trendhunter.com/trends/pepsi-zero-peach) flavors. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 77% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sophisticated Soda Packaging:** Opportunity to disrupt the soda industry by offering more upscale packaging than the standard cylinder cans. - **Elongated Bottle Shape:** Opportunity for beverage companies to differentiate themselves by offering bottles with a unique and elegant shape. - **Brand-specific Patterns:** Opportunity for brands to design specific patterns that complement their colors and offer consumers an elevated experience. ### Industries Being Reshaped - **Beverage Industry:** Can explore innovative packaging designs to offer customers an improved drinking experience. - **Packaging Industry:** Can create unique packaging styles that prioritize aesthetics and enhance the visual appeal of products on store shelves. - **Event Planning Industry:** Can use the themed packaging to elevate the aesthetics of special events and create a more sophisticated atmosphere. ## Related on Trend Hunter - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Ancient Egypt Soda Designs](https://www.trendhunter.com/trends/pepsi-egypt.md) - [Next-Generation Soda Branding](https://www.trendhunter.com/trends/new-pepsi-logo.md) - [Japanese Landscape Soda Packaging](https://www.trendhunter.com/trends/slim-bottle-japanese-pattern-design.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Retro Soda Collab Bottles](https://www.trendhunter.com/trends/sustainable-drinkware.md) - [Reinvented Cherry-Flavored Sodas](https://www.trendhunter.com/trends/pepsi-wild-cherry-cream.md) - [Cat-Themed Soda Cans](https://www.trendhunter.com/trends/pepsi-cat-cans.md)