# Festive Creator-Led Series Pepsi Pioneers is a Five-Part Christmas Series for Gen Z By Laura McQuarrie | Published 2025-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-pioneers References: [marketing-beat](https://www.marketing-beat.co.uk/2025/12/08/pepsi-content-series/)  This holiday season, [Pepsi Max](https://www.trendhunter.com/trends/pepsi-put-it-on-ice-bar) is launching a new YouTube channel and a festive, five-part series called [Pepsi Pioneers](https://www.trendhunter.com/trends/pepsi-max-christmas-refreshed). This campaign features rapper Formz, presenters Luke Veron and Saskia Marriot, and 11 brand ambassadors. Ultimately, the content supports the brand's Thirsty for More positioning and commitment as a culture-forward brand for the next generation. “This is a hugely exciting moment for us as we build on the amazing success we have had in the social sphere with our ‘Pepsi Pioneers,'" said Steven Hind, CMO [Pepsico Beverages UK&I.](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign) "Bringing entertaining, relevant content to our Gen Z audience is a key pillar of our brand strategy, and what better time of year than Christmas to launch our Youtube Channel!” ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 53% | Activity: 64% | Freshness: 58% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Creator-led Content Series:** The rise of creator-led content series is reshaping brand engagement strategies, offering personalized and authentic storytelling to capture the Gen Z audience. - **Festive Digital Campaigns:** Festive-themed digital campaigns are emerging as a powerful tool for brands to connect with consumers during the holiday season, creating opportunities for memorable and captivating experiences. - **Gen Z Brand Ambassadors:** Leveraging Gen Z brand ambassadors presents an opportunity for companies to build relatable and trustworthy connections with younger consumers, bolstering brand loyalty and perception. ### Sectors Adopting This - **Digital Marketing:** The digital marketing industry is increasingly focusing on content-driven campaigns to engage younger demographics, highlighting an evolving landscape of consumer interaction. - **Entertainment and Media:** The entertainment and media industry is experiencing a shift towards multi-platform content distribution, where series like Pepsi Pioneers cater to niche audiences across digital channels. - **Beverage Sector:** The beverage industry is leveraging cultural initiatives and creator partnerships to redefine traditional marketing approaches, aiming to resonate with the values and interests of new consumer generations. ## Related on Trend Hunter - [Summer Soda Brand Campaigns](https://www.trendhunter.com/trends/turn-up-refreshment.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Gummy-Flavored Soda Lines](https://www.trendhunter.com/trends/gummyflavored-soda.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Gen Z Soda Campaigns](https://www.trendhunter.com/trends/enjoy-the-moment-with-a-cocacola.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Versatile All-In-One Creamers](https://www.trendhunter.com/trends/allinone-creamer.md) - [Spiked Prebiotic Sodas](https://www.trendhunter.com/trends/popsips.md) - [Citrus-Forward Soda Arrivals](https://www.trendhunter.com/trends/mountain-dew-3.md)