# Futuristic Film Beverages These 'Pepsi Perfect' Bottles Celebrate Back to the Future II By Charlotte Joyce Kidd | Published 2015-10-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pepsi-perfect References: [highsnobiety](http://www.highsnobiety.com/2015/10/05/pepsi-perfect-back-to-the-future/) & [comicbook](http://comicbook.com/2015/10/05/pepsi-releasing-pepsi-perfect-in-honor-of-back-to-the-future-ii/) [Pepsi](https://www.trendhunter.com/trends/pepsi-x-retrospekt) is bringing a [pop culture parody](https://www.trendhunter.com/trends/popcultureinspired-soda) of its signature beverage to life by releasing 6,500 bottles of 'Pepsi Perfect,' a fictional beverage that appeared in Back to the Future Part II. In Back to the Future Part II, the Delorean, the film's famous time-traveling vehicle, lands on October 21st, 2015, where protagonist Marty McFly searches in vain for a plain old Pepsi. Fans of the cult classic are eagerly anticipating that date's real arrival, and in celebration, Pepsi is making a limited edition run of the beverage McFly is offered instead: Pepsi Perfect. Pepsi Perfect is a futuristic cola which contains added nutritional supplements. The real-life version of Pepsi Perfect won't have any bonus vitamins, but it comes in special [Back to the Future packaging](https://www.trendhunter.com/trends/yogurtland-and-back-to-the-future) and costs $20.15 a bottle. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 9% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Limited Edition Collectibles:** Opportunity for businesses to create limited edition collectibles associated with popular movies or cultural references. - **Nostalgia Marketing:** Opportunity for businesses to capitalize on consumers' nostalgia by creating products with a retro or vintage appeal. - **Fictional Product Realization:** Opportunity for businesses to bring fictional products from movies or books to life, creating excitement among fans. ### Sectors Adopting This - **Beverage:** Beverage industry can explore the concept of limited edition drinks tied to movies or cultural events to attract customers. - **Packaging:** Opportunity for packaging industry to create special, eye-catching packaging designs that evoke nostalgia and capture consumers' attention. - **Entertainment Merchandise:** Opportunity for businesses in the entertainment merchandise industry to collaborate with movie studios and create products based on fictional items, generating interest and revenue. ## Related on Trend Hunter - [Retro Cinema Collectibles](https://www.trendhunter.com/trends/lightup-delorean-popcorn.md) - [Soda Brand Film Cameras](https://www.trendhunter.com/trends/pepsi-x-retrospekt.md) - [Branded 80s-Era Instant Cameras](https://www.trendhunter.com/trends/retrospekt.md) - [Gen Z-Focused Beverage Launches](https://www.trendhunter.com/trends/britvic.md) - [Arizona-Inspired Aluminum Bottles](https://www.trendhunter.com/trends/aluminum-bottles.md) - [Celebratory Soda Diners](https://www.trendhunter.com/trends/the-125-pepsi-diner.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Sci-Fi Film Burger Menus](https://www.trendhunter.com/trends/back-to-the-future-menu.md)